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A virtual learning experience for forward-thinking nonprofits.

2020 has surfaced complex challenges and uncertainty very few nonprofit leaders could have prepared for.

Foundations upended. Systems stretched. Plans pivoted. Disruptions affected everything and everyone. The last six months has highlighted that the time for change is now. But, how?

Relive the 2020 Summit where we spent two days of learning, conversations and discovery. Each of the 20 sessions was driven by fundraising leaders currently working in the trenches and thought leaders innovating in real time.

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Be challenged. Get inspired. Equip your team to thrive.

Success Stories to Strategy Sessions

Hear first-hand latest research and responsive fundraising strategies nonprofit teams are using.

Breakout Rooms to Dive Deeper

Attend sessions that align with your priorities to get practical takeaways you can implement now.

Peer-Driven Discussions

Connect with like-minded leaders, share learnings, and ask questions to unlock new insights.

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The work you do every day is essential. Nonprofit leaders are on the frontlines of change that is urgently needed right now.

Organizations thriving in the face of uncertainty, and who will emerge better, are doing so by adapting quickly, pivoting to donor-centric fundraising, and building a bridge to connect supporters to their story. These nonprofits are nimble, innovative and responsive.

Attend the summit to hear how other nonprofit teams have overcome the shock of 2020 to move their mission forward and increase impact.

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Why attend
Why attend

2020 has been tough. But, it’s not all bad news. Generosity is growing.

Volunteerism, grants and donations are all up from last year. This good news resurfaces what we’ve seen time and time again: doing good is resilient. It’s innate. We stand up for others, stay home for others, serve others as we can. And, when we do, it’s personal.

Now is the time to learn from other nonprofit teams seeing success, equip yourself with fundraising strategies fit for today’s donor, and shift systems – the people, processes, and platforms – powering your mission to scale.

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Viktoria Harrison

Viktoria Harrison

Founder, The Branded Startup | Co-Creator, charity: water

Beth Fisher

Beth Fisher

Sr. VP of Advancement & Communications, Mel Trotter

Ryan Corry

Ryan Corry

Chief Strategy Officer, St. Vincent de Paul

Smita Vadakekalam

Smita Vadakekalam

COO & Sr. Strategist, Heller Consulting

Kelley Stewart

Kelley Stewart

EVP of Client Solutions, Pursuant

Rubin Singh

Rubin Singh

CEO & Founder, OneTenth Consulting

Myrna Mulholland

Myrna Mulholland

VP, Integrated Fundraising, JDRF

Chris Horst

Chris Horst

Chief Advancement Officer, HOPE International

Sarah Dyer

Sarah Dyer

Stewardship & Donor Relations, Buckner International

Maritza Mejia

Maritza Mejia

Major Gifts Officer, Preemptive Love

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Simone Halpin

Simone Halpin

Executive Director, Naomi’s House

Kristina Villarini

Kristina Villarini

Digital Director, Alliance for Safety & Justice

Kelly K. Hayman

Kelly K. Hayman

Annual Gifts Officer, Boys & Girls Club of the Tennessee Valley

Gail Perry

Gail Perry

President & Founder, Gail Perry Associates Philanthropy Consultants

Bridget Jones

Bridget Jones

Director of Development & Corporate Events, Boys & Girls Club of the Tennessee Valley

Kat Klopp

Kat Klopp

Director of Marketing, EL Education

Rod Arnold

Rod Arnold

CMO, Soles4Souls

Maureen Wallbeoff

Maureen Wallbeoff

Nonprofit Digital Strategist, Meet Maureen

Cameron Ripley

Cameron Ripley

Founder & CEO, Community Boost

Alyssa Boger

Alyssa Boger

VP of Client Strategy, Pursuant

Jessica Unger

Jessica Unger

Co-host & Nonprofit Account Manager, Virtuous

Gabe Cooper

Gabe Cooper

Founder & CEO, Virtuous

Lindsay Voltz, CFRE

Lindsay Voltz, CFRE

Sr. Director, Major Gifts, Diabetes Research Institute Foundation

Brady Josephson

Brady Josephson

Managing Director, NextAfter Institute

Taylor Shanklin

Taylor Shanklin

VP of Growth, Firefly Partners

Sherry Quam Taylor

Sherry Quam Taylor

Founder & Principal, Quam Taylor

Noah Barnett

Noah Barnett

Chief Marketing Officer, Virtuous

Mikki Kragelund

Mikki Kragelund

Enterprise Sales Executive, Classy

Brent Radeke

Brent Radeke

Major Gifts Officer, San Francisco Ballet

Emma Lundberg

Emma Lundberg

Special Events Manager, San Francisco Ballet

Kathryn Gamble

Dr. Kathryn Gamble

Vice President, Gail Perry Associates Philanthropy Consultants

Cynthia Ware

Cynthia Ware

Executive Director, The Pepperdine Fund

Jo Sullivan

Jo Sullivan

Interim VP of Development, Houston SPCA

Cameron Bartlett

Cameron Bartlett

Director of Digital Marketing, The Exodus Road

Meg Beltran

Meg Beltran

Director of Customer Success, Virtuous

Erick Smith

Erick Smith

Development Operations Manager, Muttville

* all times listed in EST

11:00 Welcome & Summit Kickoff 15 min

Hosted by:

11:15 What Now? How To Build A Fundraising System Designed For Today’s Donor 45 min

Today's donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis sparked with no clear end in sight. Amidst uncertainty and shifting donor expectations, how can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor experiences?

In this session, Gabe Cooper, CEO and founder of Virtuous, will address these challenges head-on and share how you can deepen and personalize your donor relationships at scale in the midst of today's landscape regardless of what technology or platform your organization is using. He’ll also share a fundraising system that modern nonprofits are using to raise mission-critical funding and build a foundation of flexibility, resilience, and responsiveness to help you thrive in 2020 and beyond.

12:00 Nonprofit Panel: How To Mobilize Movements for Lasting Change 60 min

Nonprofit leaders are on the frontlines of change that is urgently needed right now. The work you do every day is essential. Join this insightful conversation with leaders at nonprofits who are committed to mobilizing movements for lasting change. Hear first-hand stories of what works, what has fallen short, and the strategies pushing movements forward.

1:00 Breakout Session A: Nonprofit Panel: Overcoming the Challenges of 2020 Through the Power of Peer-to-Peer Fundraising 60 min

Peer-to-peer fundraising has the power to grow your nonprofit’s reach, revenue, and overall return on investment by tapping into your fundraiser's networks. In this session, our partner Classy will be speaking with a panel of nonprofit leaders to discuss how they used peer-to-peer fundraising to engage with their supports, despite the challenges they faced in 2020.

1:00 Breakout Session B: Change Management: Adapting New Systems To Scale Impact & Grow Giving 60 min

Change is hard. From program pivots and technology overhauls to work from home and new brand narratives. Each requires strategic intent, couragous leadership, and long-term planning. Join this conversation to hear industry leaders share the ins and outs of leading change initiatives, and how you can structure plans from idea to implementation to ensure success.

1:00 Breakout Session C: How to Use Wealth Signals To Deepen Donor Relationships 60 min

Change is hard. From program pivots and technology overhauls to work from home and new brand narratives. Each requires strategic intent, couragous leadership, and long-term planning. Join this conversation to hear industry leaders share the ins and outs of leading change initiatives, and how you can structure plans from idea to implementation to ensure success.

2:00 Research: How 119 Nonprofits Use Multi-Channel Fundraising 60 min

Multi-channel communication is proven to increase donor value and revenue, but the challenge is knowing what channels to use, how to use them, and when to communicate. In this session, you’ll see exactly how your multi-channel communication compares to 119 other nonprofits.

You'll see highlights from what we learned when analyzing their: online giving experience, email communication to new donors, direct mail communication to new donors, follow-up phone calls and SMS strategies, and much more.

3:00 Discussion Groups 45 min

Connect with like-minded leaders, share learnings, and ask questions to unlock new insights.

3:45 Decoding Donor Loyalty: The Primary Drivers of Repeatable Generosity 45 min

Donor’s motivations and expectations have evolved, shouldn’t our models for driving donor loyalty evolve too? Together we’ll look beyond RFM and wealth screening to better understand the unique attributes and actions that predict loyalty and drive repeatable generosity for your organization.

4:30 Happy Hour & Networking 30 min

Grab a drink and network with other attendees, speakers, and the Virtuous team.

11:00 Welcome & Day I Recap 15 min
11:15 Executive Panel: How to Define Go-Forward Strategies for Uncertain Futures 45 min

Organizations thriving in the face of uncertainty are doing so by adapting quickly, pivoting to donor-centric fundraising, and building a bridge to connect supporters to their story. These nonprofits are nimble, innovative and responsive. Hear how other teams have overcome the shock of 2020 to move their mission forward, develop fundraising strategies fit for today’s donor, and increase impact.

12:00 Fundraise Less, Raise More & Grow a Passionate Community of Monthly Givers 60 min

Most nonprofits raise money the hard way: expensive galas, donor dinners, one-time campaigns, trips to the field and one-off donations. Besides the fact that these approaches are unpredictable and time-consuming, many of them are no longer available during Covid-19 and social distancing.

It’s time to invest in a recurring-first fundraising future, and this year may just be the forcing factor you’ve needed. In this session, Viktoria will unpack the principles charity: water used to build a $20 million/year (and growing) recurring revenue program called The Spring, which is filled with passionate givers from all around the world and continues to revolutionize the way we think about the future of fundraising.

1:00 Breakout Session A: How to Make Facebook & Instagram Advertising Work for Your Nonprofit 60 min

When done right, Facebook and Instagram advertising is arguably the most effective and most scalable marketing channel available to nonprofits in today’s digital first world. By utilizing Facebook’s advanced hyper-targeting features, forward-thinking nonprofit’s are able to consistently share compelling fundraising and marketing campaigns directly in the social feeds of high potential supporters. Yet, many organizations struggle to make Facebook and Instagram Ads really work for their cause.

Join this breakout session and learn directly from Cameron Ripley, CEO of Community Boost, as he shares key insights in making Facebook ads work for any nonprofit. Over the past two years, the Community Boost team has managed over $2.6 million in Facebook ad spend and generated more than a 2.5X return on ad spend with ROAS being as high as 58X for some nonprofit partners.

In addition, this esteemed session includes two tremendous nonprofit marketers that will share exactly how they made Facebook ads work for their respective organizations: Kat Klopp, Director of Marketing & Communications at EL Education and Rod Arnold, CMO of Soles4Souls.

1:00 Breakout Session B: Leading Change: How To Steward Your Donors & Team Through Change & Uncertainty 60 min

2020 surfaced complex challenges and uncertainty few nonprofits and leaders could have prepared for. This impacted everything from program delivery to fundraising strategies. Hear how other nonprofit leaders not only navigated these obsticles, but were able to thrive and build deeper connections with donors through it all.

1:00 Breakout Session C: How We Grew to Reach The Elusive $1M Revenue Mark During a Pandemic 30 min

Hear how Naomi's House scaled their fundraising to $1M amidst unrest and uncertainty.

1:30 Breakout Session D: Your Quick Launch Guide to Acquiring New Supporters in 2020 & Beyond 30 min

Acquiring new supporters is hard. Join Taylor Shanklin and Kristina Villarini as they annswer questions about where and how, all while keeping it human.

2:00 The Future of Generosity: How Virtuous Helps Nonprofit Teams Be Responsive 60 min

The world you fundraise in is changing. Personalization is everywhere and attention is the most valuable currency. Each shift is shaping the future of generosity and how today's donor connects with causes they care about. Virtuous understands these changes and is committed to building technology that enable nonprofit teams to thrive in this new reality. See our platform vision up close, including the exciting new features we're building to help your nonprofit team grow generosity.

3:00 Virtuous Platform Spotlight - Responsive Nonprofit Summit 2020 Edition w/ Q+A 45 min

See a live, in-depth tour of Virtuous, the only responsive fundraising platform, and hear how other nonprofit teams use Virtuous to build lasting donor relationships at scale.

3:00 A Small Vision Won’t Cut It In This Environment: Using Capital Campaigns to Propel Your Cause Forward 45 min
3:45 How To Lead Change Across Your People, Processes, Systems, and Strategies 45 min

Digital transformation is no longer a choice. Everyone is involved in a technology change project right now. Whether you are using zoom for internal meetings, implementing online fundraising tools, or onboarding volunteer efforts virtually, you are part of a technology initiative that will affect your organization now and in the long term. So how do you make sure your staff members stay engaged and these projects go smoothly?

The answer is change management. In this session, certified change management expert and thought leader, Smita Vadakekalam will give you a crash course in change management rules that you can bring back to your team and start using now. You’ll learn how to prevent fatigue and frustration and how to build resilience and endurance that will carry your team through the end of the year fundraising and into 2021.

4:30 Wrap Party 30 min

That's a wrap! Close out two days of learning grab a drink other attendees, speakers, and the Virtuous team.

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Collaborators

These partners have ensured the summit is free and accessible for all.