JOIN 2000+ NONPROFIT LEADERS
The virtual learning experience for forward-thinking nonprofits
Join us on April 14-15, 2021, for the Responsive Nonprofit Summit, a two-day virtual learning experience for forward-thinking nonprofit fundraisers and leaders, hosted by Virtuous.
This is not your typical virtual event. You’ll be front-row with world-class nonprofit and thought leaders, participate in hands-on, discussion-driven workshops during breakout sessions, and build lasting connections with like-minded peers. From the latest in fundraising and marketing to in-the-trenches case studies, get the insights and connections you need to grow in 2021 and beyond.
What You’ll Experience
Be challenged. Get inspired. Equip your team to grow.
Success Stories
Hear first-hand about the latest research and responsive fundraising strategies nonprofit teams are using to grow.
Breakout Rooms
Attend sessions that align with your priorities to get practical takeaways you can implement now.
Peer-Driven Discussions
Connect with like-minded leaders, share learnings, and ask questions to unlock new insights.
Why attend (and invite your team)
2020 is behind you, and now is the time to grow. The work you do every day is essential. You’re on the frontlines of change that is urgently needed right now.
Organizations thriving in the face of uncertainty, and who will emerge better, are doing so by adapting quickly, pivoting to donor-centric fundraising, and building a bridge to connect supporters to their story. These nonprofits are nimble, innovative and responsive.
Attend the summit to be inspired by other nonprofit teams’ success, equip yourself with strategies that will help you grow, and shift systems – the people, processes, and platforms – powering your mission to scale.
Notable 2021 Speakers
Gail Perry
President & Founder, Gail Perry Group
Muneer Panjwani
VP of Foundation, Government, and Corporate Partnerships, The Trevor Project
Michelle Bibbs
Associate Senior Consultant, Alford Group
Nicole Dolan
Senior Director, Out of the Darkness Walks
Dulari Gandhi
Program Officer, Michael and Susan Dell Foundation; Founder, D. Gandhi Communications
Ruth Thomas
VP of Finance & Administration, Sat-7
Christen Brandt
Co-Founder, She's the First; Co-Author, Impact
Kevin Eckstrom
Chief Communications Officer, Washington National Cathedral
Tracy Evans
Ride Director, AIDS/LifeCycle
Jennifer Mulholland
Co-Owner, Plenty
Maria Choi
CEO & Founder, Raise for Good
Kyson Bunthuwong
Director of Development & Partnerships, Philanthropy Together
Adrian Owen-Jones
Assistant Vice President for Advancement Services, LSU Foundation
Scot Chisholm
CEO & Co-Founder, Classy
Brandon McRae
Senior Consultant, Community Boost
Chad Moses
Director of Outreach & Experience, To Write Love On Her Arms
Mark Miller
Managing Partner, Historic Agency
Kim Richardson
Director of Client Strategy, Pursuant
Blythe Hill
CEO & Founder, Dressember
Taylor Corrado
Director of Brand & Communications, Wistia
Dana Heiser
Director of Annual Giving, Washington National Cathedral
Cynthia Coleman
Director of Services, Heller Consulting
Ernad Civic
Facebook Ads Area of Practice Manager, CommunityBoost
Blair Janis
Director, Children's Miracle Network Hospitals
Sarah Olivieri
CEO & Founder, Pivot Ground
Whitney Norman
VP of Client Solutions, Pursuant
Jeff Shuck
Co-Leader, Plenty
Maureen Wallbeoff
Nonprofit Consultant
Gabe Cooper
Founder & CEO, Virtuous
Jennifer Frazier
President & Founder, Firefly Partners
Dana Snyder
Founder & CEO, Positive Equation
Taylor Shanklin
CEO & Founder, Barlele
Jonathan McCoy
Co-Founder, We Are For Good
Becky Endicott
Co-Founder, We Are For Good
Stuart Entwistle
Account Executive, DonorSearch
Kat Baccash
Finance & Development Manager, To Write Love On Her Arms
Dr. Tammy Smithers
Executive Consultant, Bridge Philanthropic Consulting
Jill Pall
Chief Development & Communications Officer, WWO
Bryan Funk
Markeing Manager, Virtuous
Megan Donahue
Content Manager, Virtuous
Julia Beltran
Partner Success, Double the Donation
Noah Barnett
CMO, Virtuous
Kris Putnam-Walkerly
Global Philanthropy Advisor, Putnam Consulting
Tania Bhattacharyya
Founder, Lumos Marketing
Ryan Ross
Head of Channels & Alliances, Classy
Ryan Hogan
Marketing Coordinator, Oasis for Orphans
Tania Bhattacharyya
Founder, Lumos Marketing
Nick Jensen
UMOM
Nhu Te
Editor-in-Chief, Nonprofit Pro
Stephen Bourdeu
Virtuous
Megan Beltran
Director of Customer Success, Virtuous
Kevin Kreamer
VP of Partnerships, Virtuous
Kate Bullard
TurnkeyP2P
Courtney Bulgar
Chief Development & Marketing Officer, Piedmont Park Conservancy
* all times listed in EDT
Excited to kick off the summit and set the stage for two days of learning together!
At Virtuous, our mission is to help nonprofit teams grow generosity globally. During this fireside chat style conversation, you'll hear an array of voices share why generosity matters, and the ways at which you and your organization can further inspire and activate generosity in your supporter communities.
The last year accelerated the need for digital transformation. But what is digital transformation and what does it entail? Listen in as we break down these questions, share best practices, and and hear from leaders leading change efforts today.
Join us for a short spark discussion on some basic psychological principles that we feel affect fundraiser and volunteer affinity and behavior. We will discuss how to frame your CTA, regardless of audience. And show some perhaps counter-intuitive ways to boost fundraising through a social relationship.
Making decisions around nonprofit technology can be tricky – especially when those decisions cost money. One of the trickiest decisions is whether you should invest in updating the existing fundraising CRM/database, or if the smart thing to do is begin to plan for a move into a new system. Sure, people complain about the current platform, but a conversion project is time-consuming.
If you’re wondering whether to stay or go, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn how to evaluate your current technology for fit and alignment with your organization’s strategic goals.
To say that 2020 upended event fundraising is almost an understatement, yet some creative leaders pivoted and discovered new paths to success. Hear from Nicole Dolan, the AFSP Senior Director of Out Of The Darkness Walks as she shares her top five learnings and recommendations for events in 2021.
Details coming soon...
Sit in on Gabe's candid conversation with Scot Chisholm, CEO & Co-Founder of Classy. He'll share observations on how philanthropy has evolved and what hasn't changed, what we all must do to modernize our fundraising, and the latest insights from The State of Modern Philanthropy.
Nonprofit leaders are on the frontlines of change that is urgently needed right now. Join this insightful conversation with leaders at nonprofits who are committed to mobilizing movements for lasting change. Hear first-hand stories of what works, what has fallen short, and the strategies pushing movements forward.
Storytelling has always been a vital part of fundraising for nonprofits. But the how you tell those stories has changed over the decades. With the rise of video and audio consumption in the last 5 years, and more significantly in 2020, nonprofits have to continue to evolve their storytelling through new mediums. In this session, Taylor Corrado, Director of Brand and Communications at Wistia will walk you through how video and podcasting can be new and fruitful channels to retain more of your supporters.
See how modern nonprofit teams are using Classy and Virtuous to deliver personalized donor experiences and increase donor engagement to grow giving.
Taken from her recent TEDx talk, in this discussion, Taylor Shanklin will introduce a productivity framework so that you show up in your life and your work happier and more authentically. Research shows that the American workforce is stressed, and many of us find ourselves spending time and energy on tasks that often do not line up with our own personal gifts or passions, or the mission of our organization. By minimizing distractions in your work and letting go of things that do not truly add value, you can maximize opportunity for the impact of your mission and your own professional growth. Focus on what matters, lift off.
Raise more, convert more, and cultivate more advocates for your cause by aligning your donor communication with your brand. Learn digital techniques that awaking donors to your cause and build trust. From video emails and donor onboarding to content marketing, learn how to show case your organizations "why" and "how" like never before.
Today's donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis left behind with no clear end in sight.
Amidst uncertainty and shifting donor expectations, how should you cultivate new donors to ensure you build connection and secure second gifts? We'll address these challenges head-on, share why multi-channel is a must in 2021, and map a clear donor journey process that will increase your new donor retention and help you grow your donor base at scale.
Over $3 Billion has been raised on Facebook to date. On top of that, from the over 100+ nonprofits whose Facebook & Instagram ads we manage, we’ve seen an average return on ad spend of over 2.5X (not including countless event registrations, leads, volunteer applications, and valuable brand awareness). Facebook is a proven and profitable growth channel for nonprofits in 2021. While the platform may seem too esoteric and difficult-to-understand for your nonprofit to make the most of, it doesn’t have to be.
Celebrate the wrap on Day I with Bryan and Noah. Hear five key takeaways from the day's incredible speakers and get the insider preview on what you should tune in on during Day II.
Join the Virtuous team for the Day II kick-off and session highlights.
Many nonprofits struggle with strategic planning. Nonprofit Strategic Plans tend to be 5-year plans with vague objectives, over 10 goals, and almost no concrete action steps. Yet, these plans guide organizations and end up leaving them rudderless, confused and many times with a weak budget. We advocate that instead of creating a strategic plan, nonprofits use a strategic framework to lean on. What is the difference between a framework and a plan? While a framework adapts to change and guides through iteration, a plan is typically a list of inflexible steps. Plans do not account for new priorities/changed directions while a framework can support you in heading in a different direction. In our COVID-19 and post-COVID-19 world, this agility is no longer a luxury, but a necessity. During this session, we will dive into the Impact Method™, a strategic framework designed for nonprofits. The Impact Method™ was created as a way to break down your big audacious goals into clear, easy-to-understand components.
The world you fundraise in has changed. Virtuous is your growth partner for the new normal ⏤ unifying your fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. Explore what's possible with Virtuous.
Jen Frazier, President+Founder of Firefly Partners and Tracy Evans, Ride Director for the AIDS/LifeCycle and TogetheRide will talk about some of the biggest lessons learned about running a virtual event during the pandemic. Tracy will share some of the big takeaways from what worked, what didn’t, and what they will take forward as they begin to prep for running the 21 event and set their sights on planning for 2022.
AIDS/LifeCycle, a program of the San Francisco AIDS Foundation held every June and one of the most successful multi-day rides in the country, had to pivot to virtual and become the TogetheRide in 2020 when the COVID pandemic shut it down.
See a live, in-depth tour of Virtuous, the only responsive fundraising platform, and hear how other nonprofit teams use Virtuous to build lasting donor relationships at scale. Walk through a guided tour of Virtuous, including our nonprofit CRM, marketing and automation platform, and digital fundraising tools, and how they help you grow giving. See exactly how you can use responsive fundraising strategies to increase average gift size, increase donor retention rates, and more. Plus, get all your questions answered by our nonprofit technology advisors.
Copywriting can be considered "sales at scale." Tune in for five copywriting tips any nonprofit professional can use to make their case for support on a variety of materials. These tips will help persuade your potential donors and volunteers to roll up their sleeves and support YOU in your mission and vision.
Did you scroll through content on Instagram today? Maybe watch a live video on Facebook? Ever wonder what made you pause on that post or hit like to engage? I’ll walk you through a phased content strategy approach you can activate for your cause that focuses on authentically educating, inspiring, and motivating your audience to be an advocate for your cause online.
Join renowned fundraising consultants, Gail Perry, as they discuss case studies of capital campaign successes throughout 2020. They'll share how these organizations persisted and capital campaign tips and tricks you can use during difficult times to set your organization up for even greater success when stability reemerges.
What’s next? We’ve been exploring this question on the We Are For Good Podcast as we learn beside you, because we want to understand how to navigate this brave new world we find ourselves standing in. Join a roundtable discussion of innovative trends that are steadily emerging from the nonprofit sector challenging the ways we’ve always been taught.
We’ll explore building passionate communities of believers, how flexing data/tech can build stronger, interconnected development teams, how to move into partnerships rather than simply relationships, and how shifting into a DEI mindset can create an inclusive culture that brings more believers to your organization’s table.
For the last 15 years, To Write Love On Her Arms (TWLOHA) has grown a global movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. The movement began with a caring conversation to connect a friend to the help she deserved. Since then, the TWLOHA team has responded individually to 210,000 message from people in 100 countries.
This level of deep care is carried over into their fundraising campaigns, recurring donor program, events, and all the ways they engage with donors, supporters, and volunteers.
Join this thoughtful discussion around how TWLOHA balances caring for people who may be struggling alongside growing revenue to expand their mission.
Learn how donor signals can enable your nonprofit teams the insights needed to personalized donor cultivation and increase retention rates.
We are all navigating a rapidly evolving philanthropic landscape and experiencing the industry-wide emphasis on having a strong digital presence. Covid made the already noisy digital environment, even more noisy, accelerating the need to provide a seamless experience for each audience, across all the various digital platforms.
Recognizing that a healthy digital program is much more than a website and some emails, and that being timely and relevant are table stakes, organizations are working to (re)define every element of the user experience to build a sense of connection and community in a physically distant world. At the core of this work, is a tried and true process – test, assess, optimize and repeat.
2021 is upon us and we are navigating a new set of realities. Infusing new thinking and strategies, with a disciplined approach to testing fosters a nimble culture maximizing impact and value for today and the days to come.
In this session, Whitney Norman, Vice President, Client Solutions at Pursuant will unpack testing with a focus on how to listen and understand the priorities and motivations that inspire your supporters to take action.
You’ll walk away with concrete examples to apply in your organization to keep donors engaged and motivated.
This session is designed to help your organization understand the best strategies and tactics to take advantage of the $4-7 billion in matching gift funds that go unclaimed each year. This presentation will share the best methods to educate donors and drive matching gift requests to completion - leading to more revenue without unnecessary effort.
Listen in to a candid conversation, hosted by Michell Bibbs at the Alford Group, as we discuss the current climate of diversity in philanthropy, the needed work both inter-organization and within fundraising. Explore how we as fundraising and nonprofit leaders can lead our organizations, teams, and self from being woke to working and ally to advocate.
We’ve all lived through a year that has challenged us like never before. For nonprofit professionals, 2020 tipped the scales on a sector that already had trouble taking care of the wellbeing of its members. We all deserve — and need — more. Join Plenty’s co-owners, Jennifer Mulholland and Jeff Shuck, as they explore moving beyond the myth of the professional life and personal life to surrender into a new definition of wellbeing grounded in the innate health we all share.
That's a wrap! Close out two days of learning with the Virtuous team and get a recap of the top 7 lessons and takeaways from the Responsive Nonproift Summit sessions.
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