Donor Management & Fundraising Software for Ministries

Virtuous is a suite of responsive fundraising software proven to help missions and ministries build better donor relationships and increase impact at scale.

Nonprofit CRM Donor Management

The world's leading ministries and missions trust Virtuous

“Virtuous is custom designed for the needs of fundraisers. It’s the most donor-centered software I’ve ever used.”

Jamie Trussell
Chief Development Officer |
 Adult & Teen Challenge
Virtuous is much more than CRM

The only responsive fundraising platform

The world your ministry operates in has changed. Virtuous is your ministry’s growth partner for this new reality ⏤ unifying your fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale.

Nonprofit CRM
Everything you need to manage your ministry's supporters, plus data insights and tools, accessible by your entire staff, to help build stronger relationships and connect donors and volunteers with your mission
Marketing
Email marketing, SMS, direct mail, segmentation, campaign tools, and more designed to increase your ministry's reach, keep supporters connected with your ministry, and grow mission-critical funding
Signals
Understand and know your ministry supporters better with data-driven insights powered by demographic data, wealth research, social media monitoring, relationship mapping, and more
Automation
Streamline back-office data management and processes, build dynamic campaigns that keep ministry partners connected with your mission, and automate donor and gift management without additional staff
Giving
Frictionless, customizable online giving forms and credit card processing tools take the pain out of giving and make it easy to tie gifts to individual missionaries and projects
See how Virtuous can help you grow

A responsive experience at every step

Innovation you’ve been waiting for

Dirty data, messy manual processes, and slow software dramatically decrease your ability to grow your ministry. Virtuous is purpose-built to offer fast data entry, data health monitoring, integrated engagement tools, and process automation to help your staff stay focused on what’s most important.

"It was like adding 10 staff members! Virtuous adds time to my day by bringing solutions that create tasks, send automatic emails and help me make donors feel special."
Daphne Keys , Director of Development

Dirty data, messy manual processes, and slow software dramatically decrease your ability to grow your ministry. Virtuous is purpose-built to offer fast data entry, data health monitoring, integrated engagement tools, and process automation to help your staff stay focused on what’s most important.

"It was like adding 10 staff members! Virtuous adds time to my day by bringing solutions that create tasks, send automatic emails and help me make donors feel special."
Daphne Keys , Director of Development

Multi-channel, one conversation

Tell a single story to reach supporters across all channels. Automate personalized direct mail, postcards, emails, and SMS based on behaviors and preferences. Pull wealth data in real-time automatically, add donor tags, and segment your supporters ⏤ all without the admin work.

"After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us."
Beth Fisher, VP of Advancement & Communications

Tell a single story to reach supporters across all channels. Automate personalized direct mail, postcards, emails, and SMS based on behaviors and preferences. Pull wealth data in real-time automatically, add donor tags, and segment your supporters ⏤ all without the admin work.

"After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us."
Beth Fisher, VP of Advancement & Communications

Visibility your team needs

Effective fundraising requires knowing the interests, motivation, and capacity of each donor. AI-powered reporting and signals improve collaboration and bubble up the actionable insights your staff need to deepen engagement and make decisions that increase mission-critical impact today.

“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors and helps drive engagement and financial support so the Colson Center can have an even greater impact.”
Steve Verleye, Executive Director

Effective fundraising requires knowing the interests, motivation, and capacity of each donor. AI-powered reporting and signals improve collaboration and bubble up the actionable insights your staff need to deepen engagement and make decisions that increase mission-critical impact today.

“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors and helps drive engagement and financial support so the Colson Center can have an even greater impact.”
Steve Verleye, Executive Director

A partner in your success

You don’t need another vendor, you need a growth partner that understands the unique needs of ministries. Virtuous begins with onboarding that centers on your goals, and continues with comprehensive training and ongoing support so you can make the most of your investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer

You don’t need another vendor, you need a growth partner that understands the unique needs of ministries. Virtuous begins with onboarding that centers on your goals, and continues with comprehensive training and ongoing support so you can make the most of your investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer

How Mel Trotter Ministries Transformed Operations & Improved Fundraising

Mel Trotter Ministries left behind two decades worth of inefficiencies to adopt Virtuous and immediately saw results.

When Beth Fisher arrived at Mel Trotter Ministries, the very first question she asked the team was, “can I see the systems?” What she saw was 18 years of workarounds. Blackbaud Raiser’s Edge couldn’t address their specific needs as an organization. Processes were disparate, with some teams completely removing the platform from their workflow in order to accomplish their responsibilities.

From discovery and data migration to day-to-day support, Virtuous listened to the entire Mel Trotter Ministries team, working to understand their operations and what they need most from a nonprofit CRM. With expertise and a custom migration plan, we were able to set them up for success in just a few months.

On average, our customers experience:

10%
increase in average gift
12%
increase in donor retention
20%
decrease in administrative staff time

Built for best-of-breed integrations

Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.

“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews,
Digital Director, Zoweh

Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.

“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews,
Digital Director, Zoweh

Explore what’s possible

Connect with us to see how Virtuous can unify and empower your ministry. We’ll start with a 30-minute discovery to discuss what’s most important to you, then follow up with an in-depth personalized demo.