Donor Management & Fundraising Software for Higher Education

Virtuous is a suite of responsive fundraising software proven to help colleges and universities build better donor relationships and increase impact at scale.

Nonprofit CRM Donor Management

The world's leading colleges and universities trust Virtuous

On average, our customers experience:

10%
increase in average gift
12%
increase in donor retention
20%
decrease in administrative staff time
Virtuous CRM for Nonprofits

Innovation you've been waiting for

Equip your team with a unified, data-rich view of each individual. Leverage integrated engagement tools to personalize outreach, track stewardship plans, and connect supporters with your mission.

Features for higher education institutions:

  • Donor & task management
  • Advanced reporting & analytics
  • Project & grant management
  • Volunteer & event tracking
  • Donor portfolio management
  • Custom data objects & open API
  • Robust gift entry & data management
  • Gift ask pipeline
  • Organization groups
  • Custom tags & fields
  • Collections

A partner in your success

You don’t need another vendor, you need a growth partner that understands the unique needs of institutions. Virtuous begins with onboarding that centers on your goals and continues with comprehensive training and ongoing support so you can make the most of your investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer

You don’t need another vendor, you need a growth partner that understands the unique needs of institutions. Virtuous begins with onboarding that centers on your goals and continues with comprehensive training and ongoing support so you can make the most of your investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer

Donor Retention Strategies to Help You Unlock Generosity

In a year full of uncertainty, donors gave generously to the nonprofits and causes they passionately believe in.

The unique and challenging era of the pandemic called new donors to step forward alongside sustaining givers.

Donor retention is the greatest barrier to increasing generosity for our missions. It is mission-critical that we build deep, personalized relationships with the donors from the last year.

During this roundtable discussion, nonprofit leaders, Patrick Kirby, Matt Gerken, and Cherian Koshy, explored the opportunities to close the distance between the donor and their impact, and better understand what these donors care most deeply about to further engage them as transformational partners in our mission.

Building Systems That Create Deeper Donor Relationships At Scale

Are you ready to craft unique, personalized communications for each one of your donors?

Connection and personalization are at the heart of donor loyalty, but most nonprofits are handcuffed by traditional fundraising systems that are largely impersonal.

Tune into this on-demand webinar as we discuss how people, platforms, and processes can help build personalized relationships at scale.

Responsive nonprofits increase gift size and donor retention rates by connecting to the unique passion points and interests of every donor. Learn how you can listen and connect with donors in real-time to make gift suggestions that are timely, relevant, and personal.

Virtuous is much more than CRM

The only responsive fundraising platform

The world your college and university operate in has changed. Virtuous is your institution’s growth partner for this new reality ⏤ unifying your fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale.

Nonprofit CRM
Everything you need to manage your institution's supporters, plus data insights and tools, accessible by your entire staff, to help build stronger relationships and connect donors and volunteers with your mission.
Marketing
Email marketing, SMS, direct mail, segmentation, campaign tools, and more are designed to increase your reach, keep supporters connected with your institution, and grow mission-critical funding.
Signals
Understand and know your supporters better with data-driven insights powered by demographic data, wealth research, social media monitoring, relationship mapping, and more.
Automation
Streamline back-office data management and processes, build dynamic campaigns that keep ministry partners connected with your mission, and automate donor and gift management without additional staff.
Giving
Frictionless, customizable online giving forms and credit card processing tools take the pain out of giving and make it easy to tie gifts to individual missionaries and projects.
Events
Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters.

Explore what’s possible

Connect with us to see how Virtuous can unify and empower your institution. We’ll start with a 30-minute discovery to discuss what’s most important to you, then follow up with an in-depth personalized demo.