Donor Management & Fundraising Software for Healthcare

Virtuous is a suite of responsive fundraising software proven to help healthcare organizations build better donor relationships and increase impact at scale.

Leading healthcare organizations trust Virtuous

On average, our customers experience:

10%
increase in average gift
12%
increase in donor retention
20%
decrease in administrative staff time
Nonprofit Project Management Impact Reports

Innovation you've been waiting for

Equip your team with a unified, data-rich view of each individual. Leverage integrated engagement tools to personalize outreach, track stewardship plans, and connect supporters with your mission.

Features for healthcare organizations:

  • Donor & task management
  • Advanced reporting & analytics
  • Project & grant management
  • Volunteer & event tracking
  • Donor portfolio management
  • Custom data objects & open API
  • Robust gift entry & data management
  • Gift ask pipeline
  • Organization groups

Grateful Patient Program Management

Increase productivity and ROI with a platform designed to unlock growth

Streamline donor management and provide data-rich insights in a single view so your development and marketing teams can focus on designing personalized donor journeys and stewarding supporters.

Donor Identification & Acquisition

Stop bouncing from platform to platform trying to get a complete view of prospective supporters and key donor signals. Centralize donor management, manage gift pipelines, automate portfolios and follow-up, nurture donor relationships at scale, and see the ROI of your efforts, all in Virtuous.

Acknowledgment & Stewardship

From first touch to legacy giving, recognize donors and express gratitude at every step. Celebrate the big (and small) moments. Send personalized messages that prove to your donors how grateful you are for their gifts and showcase the personal impact they’re partnership.

Dynamic Donor Journeys

Determine your team’s next best action with real-time data from each donor. Tell a single story to reach donors across all channels. Automate personalized direct mail, postcards, SMS messages, emails and receipts based on donor behavior without ever having to touch a stamp or envelope.

Popular Features

  • Individual fundraiser views
  • Dynamic donor portfolios & goals
  • Custom gift pipeline & stages
  • Intelligent forecasting & segmentation
  • Multi-channel marketing tools
  • Team management & dashboards
  • HIPAA-compliant
  • Gift data security and permissions
“I recommend Virtuous to anyone who's looking to make a switch to a new CRM. It’s made a significant difference for us and has allowed us to streamline our donor engagement and communication. It’s user-friendly, the support is excellent and it has a lot of capabilities. It’s a great CRM!”
Lisa Lemke, Development and Communications Director

A Partner In Your Success

You don’t need another vendor, you need a growth partner that understands the unique needs of healthcare organizations. Virtuous begins with onboarding that centers on your goals, and continues with comprehensive training and ongoing support so you can make the most of your investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer | Switched from Blackbaud CRM to Virtuous

You don’t need another vendor, you need a growth partner that understands the unique needs of healthcare organizations. Virtuous begins with onboarding that centers on your goals, and continues with comprehensive training and ongoing support so you can make the most of your investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer | Switched from Blackbaud CRM to Virtuous

How Morgan Autism Center Simplified Systems with Virtuous

Before switching to Virtuous, the Morgan Autism Center used multiple systems to manage their fundraising and marketing activities.

Development Director Lisa Lemke says, “Before Virtuous, we had separate databases for our email marketing and donor records.” The combination of eTapestry, Constant Contact, and Greater Giving lead to a lot of redundancy and made it hard to locate donor data efficiently and use it effectively.

With Virtuous, Morgan Autism Center can keep all of their donor data within one system, making it easy to access, analyze, and use. “Just to be able to have all of that stored in one place has been really great. All the records are there and it’s made accessing our donor information so much easier,” says Lisa. “The transition to Virtuous has been a lifesaver.”

Demystify Donor Retention: How Healthcare Based Nonprofits Can Level-Up Donor Retention

In 2020, healthcare nonprofits had to quickly adapt while staying rooted in compassion as they worked tirelessly to care for patients.

Donor retention is one of the greatest obstacles facing the healthcare sector, having nearly half of our donors never go on to give another gift. It is mission-critical that we build deep, personal relationships with our donors from last year.

During this roundtable discussion, healthcare leaders, Amin Tehrani and Jordan Walker, gathered to discuss their strategies for reducing the distance between the donor and their impact, and how to engage donors as transformational partners in their mission.

Virtuous is much more than CRM

Nonprofit CRM
Everything you need to deeply engage your supporters ⏤ from grateful patients and corporate partners to volunteers and key donors. Plus the data insights and visibility needed to grow mission-critical funding.
Marketing
Design multi-channel communications across email, phone, SMS, and direct mail. Centralize segmentation, campaign tools, and more. to keep supporters connected with your organization's care and impact.
Signals
Know and engage supporters better with HIPAA-compliant, data-driven insights powered by AI, EMR data, demographics, wealth research, social monitoring, relationship mapping, and more. Reduce data-silos and security risks.
Automation
Streamline back-office data management and processes, build dynamic donor journeys that keep your partners connected with the mission, and automate grateful patient processes and donor portfolios without additional staff.
Giving
Keep your gift data healthy with integrated online giving and gift processing tools. Easily attribute gifts to the right supporter, add tributes, associate projects, and funds, report out project updates, and automate gift management.
Events
Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters.

Explore what’s possible

Connect with us to see how Virtuous can transform your healthcare organization’s advancement programs. We’ll start with a deep discovery to discuss what’s most important to you, then follow up with an in-depth personalized demo.