Animal Welfare

Virtuous is a suite of responsive fundraising software proven to help animal welfare organizations, build better donor relationships and increase impact at scale.

The world's leading animal welfare nonprofits trust Virtuous

On average, our customers experience:

10%
increase in average gift
12%
increase in donor retention
20%
decrease in administrative staff time
Nonprofit Project Management Impact Reports

Innovation you’ve been waiting for

Equip your nonprofit teams with a unified, data-rich view of each individual. Leverage integrated engagement tools to personalize outreach, track stewardship plans, and connect supporters with your mission.

Features for animal welfare nonprofits:

  • Donor & task management
  • Advanced reporting & analytics
  • Project & grant management
  • Volunteer & event tracking
  • Donor portfolio management
  • Custom data objects & open API
  • Robust gift entry & data management
  • SMS
  • Tribute gifts
  • Grant tracking
  • Sponsorship giving
"Choosing to add a CRM to your fundraising strategy can seem like a large investment for an organization. Sometimes it can be difficult to swallow, but if you use it properly and you have a strong strategy to implement it into your operations and donor relations, you’ll see that the investment is without question worth it.”
Alisa Johnson, President and Co-Founder

How Dogs on Deployment Grew Giving by 94% with Virtuous

Dogs on Deployment needed a way to engage more donors personally at scale. 

Dogs on Deployment began using Classy in 2017, but at the time didn’t have a nonprofit CRM system in place. Without a CRM, they found it difficult to establish a robust donor communications strategy that would allow them to personally connect with supporters in a scalable way.

After switching to Virtuous, within 10 months Dogs on Deployment grew their giving by 94.6% with Virtuous and Classy. The implementation resulted in time savings, more personal donor connections, and an increase in recurring giving.

Learn How Animal Welfare Leaders Connect to the Heart of Every Donor

Donors, volunteers, and supporters are so intrinsically connected to your mission. Over the years, the animals that you serve have touched the lives and hearts of so many. The world we fundraise in has changed, and today’s donor has too. Learn how animal welfare nonprofit leaders are increasing generosity and impact by speaking to the hearts and minds of every donor, volunteer, and support.

How Muttville Senior Dog Rescue Doubled its Donor File in Four Years

Muttville Senior Dog Rescue needed a CRM to help scale their growing organization.

Though 90 percent of Muttville’s revenue is dependent upon individual donors, the CRM they were previously using was not user-friendly, helpful, or scalable. Muttville is a rapidly growing organization that needed a CRM that could grow with them. Not only was the previous CRM expensive, but only two people could also use the CRM at a time so there was no way to efficiently and effectively use it as a team.

Additionally, Muttville has a small staff and a large donor database. As a lean operation, they needed better information about their donors to develop deep, personalized donor relationships at scale to increase impact.

Through a solution-oriented approach, Virtuous listened to the Muttville team, working to understand their challenges and what they needed most from a nonprofit CRM.

A partner in your success

You don’t need another vendor, you need a growth partner that understands the unique needs of animal welfare. Virtuous begins with onboarding that centers on your goals, and continues with comprehensive training and ongoing support so you can make the most of your investment.

"I continue to be so impressed with Virtuous and your ability to be responsive and nimble."
Erick Smith, Development and Operations Manager

You don’t need another vendor, you need a growth partner that understands the unique needs of animal welfare. Virtuous begins with onboarding that centers on your goals, and continues with comprehensive training and ongoing support so you can make the most of your investment.

"I continue to be so impressed with Virtuous and your ability to be responsive and nimble."
Erick Smith, Development and Operations Manager

Team Virtuous loves our furry life companions

Virtuous is much more than CRM

The only responsive fundraising platform

The world your humane society operates in has changed. Virtuous is your growth partner for this new reality ⏤ unifying your fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale.

Nonprofit CRM
Everything you need to manage your supporters, plus data insights and tools, accessible by your entire staff, to help build stronger relationships and connect donors and volunteers with your mission.
Marketing
Email marketing, SMS, direct mail, segmentation, campaign tools, and more designed to increase your organization's reach, keep supporters connected with your humane society, and grow mission-critical funding.
Signals
Understand and know your supporters better with data-driven insights powered by demographic data, wealth research, social media monitoring, relationship mapping, and more.
Automation
Streamline back-office data management and processes, build dynamic campaigns that keep partners connected with your mission, and automate donor and gift management without additional staff.
Giving
Frictionless, customizable online giving forms and credit card processing tools take the pain out of giving and make it easy to tie gifts to individual campaigns and projects.
Events
Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters.

Explore what’s possible

Connect with us to see how Virtuous can unify and empower your organization. We’ll start with a 30-minute discovery to discuss what’s most important to you, then follow up with an in-depth personalized demo.