The future of fundraising is responsive
Giving to a cause is deeply personal. Your fundraising should be, too.
Virtuous is more than just a CRM. It helps nonprofit teams create responsive donor experiences that improve retention and increase impact at scale.
Virtuous unifies fundraising, marketing, and donor development activities, rids teams of redundant back-office tasks, and reveals the insights needed to deliver dynamic campaigns — all in one place.
“Virtuous is powerful yet simple. It is designed as a capable partner for today’s high-touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts.”
Otto Monroy
Director of Advancement, Logos Academy
Nonprofit CRM
Turn data into deeper donor relationships
Equip your nonprofit teams with a unified, data-rich view of each individual. Leverage integrated engagement tools to personalize outreach, track stewardship plans, and connect supporters with your mission.
- Donor & task management
- Advanced reporting & analytics
- Project & grant management
- Volunteer & event tracking
- Donor portfolio management
- Custom data objects & open API
- Robust gift entry & data management
“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM enabled us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”
John Barnett, Chief Development Officer, Louisville Rescue Mission
Donor Signals
Get the insights you need when it matters most
Listen to donors and synthesize relevant data automatically. Access actionable insights and recommendations that help your teams retain more donors and extend engagement.
- Donor scoring
- Wealth data overlays
- Engagement & website tracking
- Personalized gift suggestions
- Lapsed intelligence
- Relational network mapping
“Real-time access to rich [donor] data provides our staff with a better overall understanding of who that person is, which in turn allows us to truly personalize our contact with them, whether it's email, mail, a call, or a note.”
Sheryl Root, Database Manager, OneHope
Marketing
Design dynamic multi-channel campaigns that generate results
Make each message matter with hyper-personalized communications, both online and offline. From segmentation and campaign planning to email marketing and mailed letters, Virtuous makes it happen.
- Built-in email marketing platform
- SMS functionality
- Mail and postcard sends
- Task assignments and phone call follow-ups
- A/B testing
- Direct mail segmentation & tracking
"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."
Jamie Trussell, Chief Development Officer,
Adult & Teen Challenge
Automation
Create real-time, personal connections at scale
Never miss an opportunity to connect personally with your donors. Optimize stewardship strategies, streamline back-office processes, and deliver dynamic donor experiences at scale — all with one solution.
- Multi-channel communication
- Back-office process automation
- Task management & collaboration
- Dynamic donor tags & segmentation
- Donor journey mapping
- Automate emails, SMS, letters, & more
“It was like adding 10 staff members! Virtuous adds time to my day by bringing solutions that create tasks, send automatic emails and help me make donors feel special.”
Daphne Keys, Director of Development,
Global Hope Network International
Global Hope Network International
Giving
Deliver personalized, frictionless giving experiences
Create giving experiences that celebrate the impact of each donation and suggest the right next step through smart gift arrays. Ensure that every single step of the donor journey is personalized, meaningful, and full of gratitude.
- Embeddable donation forms
- Streamlined offline gift processing
- User-friendly online donor portal
- Smart gift arrays & responsive suggestions
- Passthrough, corporate, grant, & matching gifts
“Virtuous is building tools that allow for a highly customized and personalized donor experience … smart gift arrays and website listening tools are going to be game-changers in understanding our donors.”
Jonathan Mays, Communications Director,
Adult & Teen Challenge
Built for best-of-breed integrations
Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.
“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews, Digital Director, Zoweh
Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.
“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews, Digital Director, Zoweh
You need a partner, not another vendor
Personalized onboarding
and data migration
Hands-on help from experienced experts to map, clean, and migrate your data to Virtuous.
Comprehensive training for
the whole team
Customized in-person or remote web-based training designed around your needs.
Ongoing support without
additional costs
Documentation, help articles, video training, and on-demand support for your entire team.
“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia
SVP & Chief Development Officer, Operation Mobilization
Frequently asked questions
What software does Virtuous typically replace?
Virtuous replaces your donor management system, but as an all-in-one platform, it can also do much more. Virtuous can replace your email marketing and online giving platforms as well. If you love your current email marketing or online giving solutions, that’s great! We integrate with most popular providers. We are happy to help you set up a successful integration.
