The future of fundraising is responsive
Giving to a cause is deeply personal. Your fundraising should be, too.
Virtuous is more than just a CRM. It helps nonprofit teams create responsive donor experiences that improve retention and increase impact at scale.
Virtuous unifies fundraising, marketing, and donor development activities, rids teams of redundant back-office tasks, and reveals the insights needed to deliver dynamic campaigns — all in one place.

Turn data into deeper donor relationships
Equip your nonprofit teams with a unified, data-rich view of each individual. Leverage integrated engagement tools to personalize outreach, track stewardship plans, and connect supporters with your mission.
- Donor & task management
- Advanced reporting & analytics
- Project & grant management
- Volunteer & event tracking
- Donor portfolio management
- Custom data objects & open API
- Robust gift entry & data management

Get the insights you need when it matters most
Listen to donors and synthesize relevant data automatically. Access actionable insights and recommendations that help your teams retain more donors and extend engagement.
- Donor scoring
- Wealth data overlays
- Engagement & website tracking
- Personalized gift suggestions
- Lapsed intelligence
- Relational network mapping

Design dynamic multi-channel campaigns that generate results
Make each message matter with hyper-personalized communications, both online and offline. From segmentation and campaign planning to email marketing and mailed letters, Virtuous makes it happen.
- Built-in email marketing platform
- SMS functionality
- Mail and postcard sends
- Task assignments and phone call follow-ups
- A/B testing
- Direct mail segmentation & tracking

Create real-time, personal connections at scale
Never miss an opportunity to connect personally with your donors. Optimize stewardship strategies, streamline back-office processes, and deliver dynamic donor experiences at scale — all with one solution.
- Multi-channel communication
- Back-office process automation
- Task management & collaboration
- Dynamic donor tags & segmentation
- Donor journey mapping
- Automate emails, SMS, letters, & more
Global Hope Network International

Deliver personalized, frictionless giving experiences
Create giving experiences that celebrate the impact of each donation and suggest the right next step through smart gift arrays. Ensure that every single step of the donor journey is personalized, meaningful, and full of gratitude.
- Embeddable donation forms
- Streamlined offline gift processing
- User-friendly online donor portal
- Smart gift arrays & responsive suggestions
- Passthrough, corporate, grant, & matching gifts
Built for best-of-breed integrations
Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.

Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.
Frequently asked questions
Virtuous replaces your donor management system, but as an all-in-one platform, it can also do much more. Virtuous can replace your email marketing and online giving platforms as well. If you love your current email marketing or online giving solutions, that’s great! We integrate with most popular providers. We are happy to help you set up a successful integration.