Create a frictionless giving experience that celebrates the impact of each donation, with smart gift suggestions for next steps, that helps build better donor relationships.

“Virtuous is powerful yet simple, smart yet not intrusive. It is designed as a capable partner for today’s high-touch fundraiser.”
Otto Monroy
Director of Advancement, Logos Academy

Donor-centric nonprofit teams trust Virtuous

The tools you need to grow giving

Donors aren’t ATMs — we know that, and you certainly know that. Yet few fundraising platforms help you acknowledge donors’ generosity or impact on the world. 

Virtuous Giving moves you from transactional donation requests to transformational giving experiences.

Get all the tools you need for gift processing, grant management, online donation experiences, and online donor portals. Always ask for exactly what the donor is excited to give, double gift impact with corporate gift matching, and cater to all forms of generosity including stock giving.

Online Giving

Personalize every step of the giving experience.

Online Donations

Create frictionless giving experiences that remind donors of their individual impact, not their monetary value. Ensure that each ask is personalized to the donor’s motivations and that no donation goes unnoticed.

Grow giving with the donation platform that knows your donors.

Virtuous Giving equips your team with the tools they need to raise more online, from donation forms and credit card processing to smart gift arrays and a self-service donor portal.

Quickly design and launch custom forms with our page builder.

Build beautiful, branded donation forms that embed seamlessly on any web page that’s intuitive and optimized for all devices. Attribute forms to specific projects or let donors choose where to give.

Use donor portals to make self-service easy and save valuable time.

Empower donors to log into a branded portal to access their giving history, update payment methods, resend digital receipts, and make new contributions.

Automate highly personalized follow-up with donors.

Create a personalized experience that welcomes a new donor or thanks a long-time supporter automatically. Automate receipts and thank you emails, pre-populate forms with donor data, add to a donor portfolio, and schedule tasks to deepen engagement.

Features designed to increase giving:

  • Highly personalized gift asks
  • Tight CRM integration
  • Automated follow-up
  • Custom donor portal & logins
Online Donations
“Virtuous is building tools that allow for a highly customized and personalized donor experience…smart gift arrays and website listening tools are going to be game-changers in understanding our donors.”
Jonathan Mays, Communications Director, Adult & Teen Challenge

Fundraising Intelligence

Minimize guesswork. Maximize giving.

Fundraising Analytics

Grow giving and predictable revenue with smart asks that suggest the best next steps for each donor.

Grow gift sizes with smart asks personalized to each donor.

Automatically suggest gift amounts that reflect a donor’s giving history and invite them to increase their donation to a new appropriate amount. Find high-potential donors automatically using intelligent donor scoring based on financial and relational signals.

Take the guesswork out of gift asks.

Improve giving with ideal gift types and amounts for each donor based on behavior data and giving history. Accurately forecast future gift revenue with intelligent ‘likelihood of gift’ percentages.

Customize your dashboard to see the metrics that matter most.

Build giving reports to highlight key performance indicators. Use pre-built dashboard widgets to monitor YTD giving, campaign performance, new donor goals, and more! Customize views for each user to show exactly what they need to hit their goals.

Popular features: 

  • Fundraising intelligence with smart asks
  • Customize dashboard
  • Intelligent donor scoring based on financial & relational signals
Fundraising Analytics
“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”
John Barnett, Chief Development Officer, Louisville Rescue Mission

Fundraising Events & Ticketing

For events of all shapes and sizes.

Tell your story and connect with your supporters from the moment they register for your event. Use your own imagery and branding to deepen supporter relationships and achieve your event fundraising goals. Use the step-by-step builder to create beautiful, branded registration pages, sell tickets, take registrations, and process donations in minutes.

You're in control.

Create and manage custom registration pages for virtual, in-person, or hybrid events – all based on your nonprofit’s branding and imagery. Add free or paid tickets, include add-ons or sub-tickets, support multiple sponsorship levels, and email your registrants a PDF ticket, no printer necessary.

Simplify the back office.

Control your workload throughout the event process with powerful automation. Leverage custom registration pages to tie donations to your event campaigns, process credit card and ACH gifts, deliver receipts, and ensure each donor receives a highly personalized follow-up that is scalable and easy.

It's all about personalization.

Enable your supporters to register for individual or group tickets, add custom information like dietary restrictions, room information, or table / seat number.. Even encourage your supports to increase their generosity with additional donations and covered administrative costs.

Popular features:

  • Custom registration pages
  • Flexible add-ons, sub-tickets, and custom fields
  • Responsive event registration & attendee management
  • Email confirmation and PDF tickets with QR code support
  • Process credit card & ACH transactions and support additional donations

Payment Processing & Gift Reporting

Simplify your back-office operations.

Nonprofit Gift Processing

Organize and store gift entry, online and offline donations, grants, and donation data in sync — without the stress. See real-time giving dashboards that track your goals, tie donations back to specific funds, and follow up with donors using project-level impact notes.

Simplify gift processing and reduce back-office back and forth.

Save your team hours and relieve unnecessary headaches and stressful reconciliation. Streamline gift entry, auto-match records to reduce duplicates, process credit card gifts without switching systems, and map giving directly to your fund accounting system.

Leverage robust segment and campaign reporting.

Get time-saving reports and analytics. Easily track and report on impact metrics for donors, corporate sponsors, and foundations. Measure results by donor segment or campaign, and test and refine messages to maximize ROI.

Accelerate major gifts and manage your gift pipeline.

Track and forecast major gift asks and proposals in one easy view. Drag and drop gift opportunities as they move through the pipeline. Monitor performance by development rep, and never miss an opportunity to follow up with a donor.

Manage grant applications and distributions in your CRM.

See incoming and outgoing grant proposals year-over-year, upload grant-related documents to simplify management, assign key grant milestones and tasks to team members, and personalize follow-up and reporting to grow grant renewals.

Popular features:

  • Integrated payment management
  • PCI compliance & security
  • 24/7 fraud prevention
  • Flexible payment options
  • Low processing rates
Nonprofit Gift Processing
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger, Chief Information Officer, Operation Mobilization

The Online Giving Playbook

Discover actionable strategies for growing online giving and creating more personalized donor experiences.

Explore what’s possible

Connect with us to see how Virtuous can unify and empower your teams. We’ll start with a 30-minute discovery to discuss what’s most important to you, then follow up with an in-depth personalized demo.