Measure what matters with fundraising campaign management

Measure each part of your campaign and donor segment across all of your channels to see a comprehensive view of all your efforts.

Campaign tools designed for multi-channel responsive fundraising

Measure your marketing campaigns and segment codes across radio, mail, internet, email and more.

Robust marketing segmentation
Virtuous allows your direct marketing team to create complex donor segmentations, generate mailhouse-ready segmentation files with custom gift asks, and then store the direct marketing piece that each donor received.

Campaign project management tools
Project manage each campaign by assigning tasks and key milestones for each campaign to members of your team so you never miss a key deliverable.

Analytics and dashboards designed to grow giving

View and optimize campaign results at the channel level. See how each donor segment performs and easily test and refine messaging on each communication piece over time.

Create custom campaign reports
Keep your team focused on the right metrics by building custom reports for each campaign. Don’t get bogged down with irrelevant information. See clear, concise reporting with insights you can implement right away.

Integrate campaign tracking with email marketing and peer-to-peer fundraising
Tie source codes to Virtuous email marketing or peer-to-peer fundraising tools to track performance across multiple initiatives in one single platform.

Taking Responsive Fundrasing to the Next Level
“Virtuous is building tools that allow for a highly customized and personalized donor experience. Automations save time and energy for repetitive tasks. The newly released smart gift arrays and website listening tools are going to be game-changers in understanding our donors.”
Communication Specialist

User-Friendly. Always Improving.
“Virtuous CRM has been a great tool for our growing organization. Virtuous takes automations to the next level which has allowed us to put several workflows in place enabling higher rates of retention and engagement.”
Director of Donor Relations

The Best People Make the Best CRM
“For me, Virtuous is about simplifying the typical CRM into a useful, efficient, and powerful tool. Add in Virtuous’s automation features and, in my opinion, you get one the best CRMs at a great value.”
Director of Development & Operations

Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior.
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Email Marketing

Easily, build amazing emails and track results to the donor level.
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Giving & Forms

Design your own giving form and easily embed anywhere on your site.
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Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit.
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Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required..
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Prospect/Lead Forms

Start a conversation with donors using easy to embed web forms.
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Simplify your work with a powerful nonprofit CRM built for you

Volunteer Management

Track volunteer engagement and hours volunteered.
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Grant Management

Manage applications and workflow for incoming and outgoing grants.
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Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing.
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Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts.
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Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers.
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Project & Fund Management

Manage giving projects, track success and map to your accounting system.
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Event Management

Create events, track attendance and automate follow-up.
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Mobile Apps

Grow giving with iOS and Android apps designed for fundraisers on the go.
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Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API.
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