All-in-one marketing software designed to grow giving

Send personalized communication and grow giving with one single platform. Automate the tasks you don’t have time for. Do more with your current team.

See how it works

Marketing automation designed for nonprofits

Send relevant communication to donors based on what they care about most. Use data collected from giving behavior, interests or milestones to craft a unique, personalized engagement for each individual. Automation allows you to build sequences that connect with donors in real-time with no additional staff time required.

Learn MoreSchedule a Demo

Easily automate personalized communication
Modern donors require clear, relevant communication and Virtuous makes it possible. Segment your communications so each person gets all the information they need without any ineffective, generic messaging.

Create time to focus on building relationships
Automation doesn’t replace relationships. Instead, it saves staff time and provides valuable insights so that you can build stronger personal connections with donors.

Automate custom direct mail for multi-channel engagement
Tell a single story to reach donors across all channels. Automate personalized physical mail, cards or receipts based on donor behavior without ever having to touch a stamp or envelope.

“Automation is a total game-changer. To be able to set volunteers on an automated track is really something special that not a lot of CRMs have.”

Amanda Montalongo-Fisher | UMOM New Day Centers

Build custom email campaigns with drag-and-drop tools

Choose from beautiful, mobile-responsive templates or build your own email. Then use your existing donor data to drive email marketing instead of relying on disconnected email platforms.

Learn More

Track engagement at the donor level
Open and click reporting flows all the way to each donor’s profile. Easily respond to donor signals in real-time to ensure you never miss an opportunity to improve donor relationships and grow giving.

Avoid messy spreadsheet imports
Use powerful queries to build lists of donors for a campaign without data sync headaches.

Clearly see your email-based giving and ROI
Your dashboard tracks email marketing clicks, direct mail, and giving behavior all in one place, so you don’t have to spend time switching back and forth, trying to make sense of different data sources.

Fully-integrated web engagement tracking

Virtuous web tracking follows visitors on your website to provide insights into each person’s engagement level, interests, and which content is most effective at driving a response.

Learn More

Identify donor passions
Tagging web content by topic helps you better understand the specific issues that are most compelling to each donor so you can build engagement and marketing campaigns backed by data.

Automation driven by web engagement
Automatically send emails or schedule tasks for your team to follow up when visitors are engaged and most likely to convert.

Increase average gift with variable gift asks for each visitor
Web tracking and personalized email links allow Virtuous to shift gift arrays and gift ask amounts based on the capacity of each donor.

The Best People Make the Best CRM
“For me, Virtuous is about simplifying the typical CRM into a useful, efficient, and powerful tool. Add in Virtuous’s automation features and, in my opinion, you get one the best CRMs at a great value.”
Director of Development & Operations

Taking Responsive Fundrasing to the Next Level
“Virtuous is building tools that allow for a highly customized and personalized donor experience. Automations save time and energy for repetitive tasks. The newly released smart gift arrays and website listening tools are going to be game-changers in understanding our donors.”
Communication Specialist

User-Friendly. Always Improving.
“Virtuous CRM has been a great tool for our growing organization. Virtuous takes automations to the next level which has allowed us to put several workflows in place enabling higher rates of retention and engagement.”
Director of Donor Relations

Simplify your work with a powerful nonprofit CRM built for you

Volunteer Management

Track volunteer engagement and hours volunteered.
Learn More

Grant Management

Manage applications and workflow for incoming and outgoing grants.
Learn More

Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing.
Learn More

Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts.
Learn More

Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers.
Learn More

Project & Fund Management

Manage giving projects, track success and map to your accounting system.
Learn More

Event Management

Create events, track attendance and automate follow-up.
Learn More

Mobile Apps

Grow giving with iOS and Android apps designed for fundraisers on the go.
Learn More

Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API.
Learn More

Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior
Learn More

Email Marketing

Easily, build amazing emails and track results to the donor level
Learn More

Giving & Forms

Design your own giving form and easily embed anywhere on your site
Learn More

Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit
Learn More

Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required.
Learn More

Prospect/Lead Forms

Start a conversation with donors using easy to embed web forms
Learn More