No-hassle, donor-centric CRM designed to grow giving.

Virtuous Nonprofit CRM makes donor management easy. And it works seamlessly with Virtuous Marketing and Giving to provide a single, data-rich view of donors.

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See the data you need to build better donor relationships

Donor management tools should help you grow giving, not slow you down. Virtuous CRM is purpose-built to help fundraisers and marketers grow and retain giving.

See why leading nonprofits rely on Virtuous as their growth partner. Experience the easy-to-use CRM that sees donors as people, not just rows in a database.

Donor Management & Insights

Increase productivity with intuitive software

Quickly build relationships with donors and find out how your contacts are inter-connected.

Eliminate data headaches

Sick of digging through data and wrangling spreadsheets? See actionable insights on one customizable dashboard.

Build connections using social media & location data

Automatically pull social, wealth and location data to create a holistic view of each donor.

Mobile apps for fundraisers on-the-go

Find nearby donors, log notes or view actionable donor information from your mobile device.

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Inspire generosity with relevant suggestions based on data

Know who to contact and what to talk about in a single donor view. Virtuous CRM intelligently suggests your next best action based on donor’s gift history, social network behaviors, wealth data, demographic data and more.

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Easily spot the best opportunities

Quickly identify your best prospects and likely giving behavior using predictive analytics and scoring.

Take the guesswork out of gift asks

Improve giving with ideal gift types and amounts for each donor based on behavior data and giving history.

Prevent lapsed donor

Automatic notifications delivered directly to your dashboard and email when donors are likely to lapse to help you re-engage.

Popular features

Lead Scoring
Best Next Call Report
Suggested Gift Asks
Pre-Lapse Predictors

Increase productivity with a platform designed to be your growth partner

Stop bouncing from platform to platform trying to get a complete look at your donor engagement. With Virtuous, you can complete all your essential tasks, automatically nurture your donor relationships at scale and see the ROI of your efforts all in one place.

Quick communication logging

Connect your Outlook or Gmail directly to Virtuous to automatically log each communication. No more copy-pasting.

Make donors happier with automatic follow-ups

Automation ensures every donor gets a highly personalized follow-up that is scalable and easy for you.

Streamline your workflow

Get control of your workload with robust donor note and task functionality, plus powerful automation.

Popular features

Email Integration
Automate Tasks & Calls

Fast Data Management
Holistic Donor Views

Accelerate Major Gifts with Gift Pipeline Management

Track and forecast your major gift asks and proposals in one easy view. Drag and drop gift opportunities as the move through a pipeline and never miss an opportunity to follow up with a donor.

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Manage Major Gift Teams

Filter gift asks by donor rep and track gift fulfillment over time.

Smart Forecasting on Gift Outcomes

Accurately forecast future gift revenue with intelligent “likelihood of gift” percentages.

Configure Your Own Pipeline

Pipeline flexibility allow you to set up pipeline steps based on your organization.

Popular features

Drag and Drop Gift Board
Easy Configurability
Intelligent Forecasting
Team Management

“Virtuous is powerful yet simple. It is designed as a capable partner for today’s high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts.”
Otto Monroy, Director of Advancement, Logos Academy

One of the best CRM/Marketing Automation Platforms
“I am use to working in systems like Hubspot and this is the first system that takes on a modern approach to tracking and communicating to donors. The system is easy to navigate, use, and learn. It’s design is very user centric. The automation is very robust and has a ton of features.”
Senior Marketing Coordinator

Better than we Dreamed!
“We love the customer service. They are very helpful and they understand fundraising as it’s evolving today. They aren’t trying to use outdated methods with today’s quickly changing landscape. They are innovative and the complete deal!”
Annual Fund Director

Perfect for nonprofits of every size
“Virtuous is so user-friendly. It has allowed our organization to grow our donor base and is perfect for nonprofits of every size.”
Senior Marketing Coordinator

Simplify your work with a powerful nonprofit CRM built for you

Volunteer Management

Track volunteer engagement and hours volunteered.
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Grant Management

Manage applications and workflow for incoming and outgoing grants.
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Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing.
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Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts.
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Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers.
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Project & Fund Management

Manage giving projects, track success and map to your accounting system.
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Event Management

Create events, track attendance and automate follow-up.
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Mobile Apps

Grow giving with iOS and Android apps designed for fundraisers on the go.
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Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API.
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Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior.
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Email Marketing

Easily, build amazing emails and track results to the donor level.
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Giving & Forms

Design your own giving form and easily embed anywhere on your site.
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Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit.
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Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required..
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Prospect/Lead Forms

Start a conversation with donors using easy to embed web forms.
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