Nonprofit CRM

Virtuous Nonprofit CRM streamlines donor management and provides data-rich insights so your teams can focus on stewarding donors and moving your mission forward.

“Virtuous is the best nonprofit CRM I’ve ever used!”
Gregg Mitchell
Chief Development Officer, Habitat for Humanity 

Switched from Blackbaud to Virtuous

Donor-centric nonprofit teams trust Virtuous

Connect with your donors, whether you have 1,000 or 10 million

Nonprofit technology should help you grow giving, not slow you down. Virtuous CRM is purpose-built to help fundraisers and marketers grow and retain giving.

Built exclusively for nonprofits, our cloud-based Nonprofit CRM is the foundation of the Responsive Fundraising Platform.

Virtuous CRM helps scale your team’s impact without the stress by:

  • Eliminating frustrating processes for your team
  • Supporting omnichannel fundraising strategies
  • Revealing unknown connections between donors
  • Providing donor reports that highlight new opportunities

Donor Management

Transform data into deeper donor relationships

Build better relationships with personalized cultivation plans for every donor. Stop piecing together disparate data and wrangling spreadsheets — get the actionable insights you need in one customizable dashboard.

See a unified view of every donor.

Break down data silos. See all your constituent data and engagement in one platform, from gift history and campaign engagement to projects funded, donor activity, and more.

Get instant access to the data you need.

Easily search, filter, and segment donor data and gift metrics, make updates, and save or export results. Build complex RFM and persona-based segmentation for direct mail or email marketing campaigns.

Simplify your fundraising back office.

Control your workload with robust donor note and task functionality, plus powerful automation. Leverage dynamic workflows to ensure every donor gets a highly personalized follow-up that is scalable and easy for you.

Popular Features

  • Holistic donor views
  • Donor rep dashboards
  • Chapter support
  • Email integration
  • Automate tasks & calls
  • Fast data management
"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."
Jamie Trussell, Chief Development Officer,
 Adult & Teen Challenge

Gift & Pipeline Management

Increase productivity with a platform designed to be your growth partner

Stop bouncing from platform to platform trying to get a complete look at your donor engagement and gift history. Complete all your essential tasks, manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts, all in Virtuous.

Built for fundraisers on the move.

Empower individual fundraisers or chapters with robust portfolios, automatic communication logging, and relationship management tools for one-on-one fundraising — from the office or on the road with any mobile device.

Streamline donor stewardship and pipeline management.

Track your gift asks and forecast proposals in one easy view. Drag and drop gift opportunities through your customized pipeline so you never miss a key moment to follow up with a donor.

Manage MGOs and donor development teams with ease.

Filter gift asks by donor rep and track gift fulfillment over time. Accurately forecast future gift revenue with intelligent “likelihood of gift” percentages. Evaluate portfolio performance and run moves management in hours, not weeks.

Popular Features

  • Individual fundraiser views
  • Drag-and-drop gift ask pipeline
  • Gift data level permissioning
  • Custom gift pipeline stages
  • Easy configurability
  • Intelligent forecasting
  • Team management
“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM enabled us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”
John Barnett, Chief Development Officer, Louisville Rescue Mission

Fundraising Insights & Reports

Get real-time suggestions informed by data and donor behavior

Know who to contact and what to talk about in a single donor view. See intelligent suggestions for the next best action based on the donor’s gift history, social network behaviors, wealth data, demographic data, and more.

Remove the guesswork and easily spot the best opportunities.

Quickly identify your best prospects and likely giving behavior using predictive analytics and scoring. Improve giving with ideal gift types and amounts for each donor based on behavior data and giving history.

Get actionable recommendations before donors lapse, not after.

Automatic notifications alert your team when their assigned donors take key actions or are likely to lapse. Integrated task management and email tracking ensure you never miss an opportunity to respond personally.

Access the data you need to grow without depending on your IT team.

Move from simply storing your data to using data to actively drive giving. Empower your team to build customized reports, dashboards and donor views to highlight the data that is most important to their goals.

Popular features:

  • Gift, social, and wealth scoring
  • Best next call report
  • Suggested gift asks
  • Pre-lapse predictors
  • Robust query & report builder
  • Donor location mapping
“Virtuous is powerful yet simple. It is designed as a capable partner for today’s high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts.”
Otto Monroy, Director of Advancement, Logos Academy

Project Management & Impact Tracking

Close the loop and celebrate program impact.

Tie your donations back to specific projects and follow up with donors using project-level impact notes. Then map the project gifts directly to your fund accounting system.

Get the transparency you need to increase impact.

Set project goals, collect stories, and close the loop. Virtuous helps you track impact goals for each project (e.g. school desks purchased), plus gather media and stats related to project success.

Easily send progress updates to donors.

Track and report on impact metrics for donors, foundations, and your board. You can even provide donors with impact updates specific to their gifts.

Map projects and designations directly to your accounting system.

Tie project funds into your accounting systems to ensure every gift designation is properly accounted for without week-long reconciliation marathons. Easily push donations by fund into your accounting software.

Popular features:

  • Project & campaign reporting
  • Impact goal tracking
  • Project-level updates
  • Fund management
  • Grant & foundation support
  • Accounting integrations
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger, Chief Information Officer, Operation Mobilization Switched from Blackbaud CRM to Virtuous

Simplify your work with a powerful nonprofit CRM built for you

  • Volunteer management
    Track volunteer engagement and hours volunteered.
  • Rich data import/entry
    Quickly import/enter donations and process credit card gifts.
  • Event management
    Create events, track attendance, and automate follow-up.
  • Grant management
    Manage applications and workflow for incoming and outgoing grants.
  • Reporting & dashboards
    Customize your dashboard and run reports designed for fundraisers.
  • Mobile apps

    Grow giving with iOS and Android apps designed for fundraisers on the go.
  • Data segmentation & search
    Easy, powerful query tools with built-in segmentation for direct marketing.
  • Project & fund management
    Manage giving projects, track success and map to your accounting system.
  • Integrations & robust API

    Integrate with the cloud-based tools you love or plug into our robust API.

The Complete Nonprofit CRM Checklist

Learn how to identify the most important capabilities you’ll need to grow giving in a changing world.

Explore what’s possible

Explore the other ways Virtuous helps you unify fundraising, marketing, and donor development activities, rid teams of redundant back-office tasks, and reveals the insights needed to deliver dynamic campaigns at scale.