Donor-centric nonprofit teams trust Virtuous
Get the visibility you need to grow

Know who to contact and what to talk about in a single donor view. Virtuous intelligently suggests your next best action based on each donor’s gift history, social network behaviors, wealth data, demographic data, and more.
Prospect & Relationship Intelligence
See clearly through the noise.

Virtuous equips your team with the clarity you need to drive donor connections and grow mission-critical funding.
Understand each donor better with appended wealth data, age, birthday, employment information, and social media feeds from over 200 online networks. Find high-potential donors automatically using financial and relational scores.
Track givers by their interests, donor persona, affiliations, and communication preferences. View related givers based on shared passions. See each donor’s social media data within their profile.
Visualize donor giving networks, affiliations, and proximity to other donors with a data-rich map view. Use it to plan events, schedule major donor visits, segment mailings, or target hyper-relevant emails and social ads. See which donors live near each other — or build robust queries to see the geographic density of donors based on interest, persona, or wealth.
Let Virtuous help identify monthly giving prospects or lapsed donors likely to re-engage – all in real-time. Automatically pull in wealth data from DonorSearch for new donors or based upon the criteria you define. Personalize engagement to better serve your donors and build deeper relationships.

Smart Recommendations
Take the guesswork out of gift asks

Quickly identify your best prospects and likely giving behavior using predictive analytics and scoring. Use giving patterns or donor passions to easily segment donors for campaigns.
Build giving arrays that are optimized for each donor level. Virtuous analyzes your donor’s giving behavior and wealth data to determine the best financial gift amount. Dynamically shift online donation gift arrays based recommendations.
Add dynamic, personalized gift suggestions in fundraising appeals across channels to maximize gift size. Equip your development team with robust donor journey mapping, automated reminders, and gift ask tracking.
Virtuous monitors donor trends to prevent attrition. Receive automatic notifications when donors are likely to lapse to help you re-engage them. Maximize giving and ROI with smart asks that suggest the best next steps with each donor.
Popular Features
- Lead scoring
- Best next call report
- Suggested gift asks
- Pre-lapse predictors
- Smart gift arrays
- Auto-append wealth data
- Social media tracking

Digital Engagement Tracking
Track the entire digital experience, from first web visit to legacy gift.

Use comprehensive engagement data from all your digital channels to easily identify your most engaged donors and deepen donor interest.
Track donor activity across your website. Display page views, email opens, and clicks directly on each donor’s profile in the CRM, then use these insights to deliver personalized donor experiences.
Tag web content with specific topics to associate web activity with the affinities and passions of each donor. Easily determine which projects or topics are most important to your donors.
Quickly create donor notes or log communications including document and picture attachments. Virtuous CRM automatically logs all marketing activities including email, direct mail, website visits, and more.
Automate donor follow-up calls and emails based on your donor’s online behavior to provide a truly personalized, multi-channel experience. With a comprehensive understanding of each individual, you can create the most effective journey for every donor.
Responsive strategies powered by Signals:
- Tag donors as “engaged” if they visit your site twice a month
- Send follow-up emails for abandoned donation forms
- Send exclusive content on a topic when donor spends more that two minutes on a page related to that topic
- Schedule a follow-up call for donors who visit your event page

Explore what’s possible
Connect with us to see how Virtuous can unify and empower your teams. We’ll start with a 30-minute discovery to discuss what’s most important to you, then follow up with an in-depth personalized demo.