Connect with The Modern Donor at Scale

Today’s donors require a level of personalization, transparency and engagement that many nonprofits don’t deliver. Responsive Fundraising provides the strategic framework and practical applications nonprofits need to build more generous relationships modern donors. Understand the necessary steps to pivot away from ineffective, one-to-many fundraising tactics towards personalized, targeted efforts that create measurable increases in giving.

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Praise for Responsive Fundraising


“Responsive Fundraising represents a sea-change for how most nonprofits think about fundraising. The simple 3-step methodology lays out a roadmap for combining technology, data-intelligence and marketing strategy to accelerate generosity. A must-read for any nonprofit that seeks to engage the modern donor.”

Chief Innovation and Optimization Officer, NextAfter


“Part manifesto, part guidebook and full of stories that highlight the possibilities that being responsive in our fundraising can bring. This book should be on every fundraiser’s shelf, dog-eared, highlighted, underlined and referenced frequently as a guide for a truly comprehensive, donor-centered approach.”



“Responsive Fundraising is a must-have for nonprofits seeking to build authentic relationships with donors. Gabe and team provide practical, technology-forward tactics for listening to your donors and then building personal connections at scale.”

VP Advancement, OneHope, Inc.


“Responsive Fundraising is an essential handbook for modern nonprofits. It provides practical help for growing generosity by focusing on the needs of individual donors.”

Author of Giftology

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About Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving

Here’s the difficult truth: many of today’s best nonprofits are stuck using an outdated approach to fundraising that alienates modern donors. Instead of bringing individuals closer to the causes they care about, the one-to-many approach to fundraising discourages deep, meaningful connections.

Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving provides the framework and practical applications of a brand new approach to fundraising — one that fosters generous relationships with individuals at scale. With real-world examples and detailed research, Gabe Cooper and Mckenna Bailey outline the steps necessary to pivot away from the ineffective, generic fundraising tactics towards personalized, targeted efforts that result in measurable increases in giving. Learn each step of The Responsive Framework, including how to listen to the most meaningful donor signals, connect personally with individuals in relevant ways and suggest actions that grow giving and deepen relationships at scale.

In the past, providing individual donors with this kind of personal attention reserved exclusively for major donors may have seemed impossible to fundraisers. But, today’s nonprofit professionals have unprecedented access to the technology and data that make it possible to scale truly personal giving experiences. With this comprehensive action plan, all nonprofits can become more responsive. The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving will give your nonprofit the best path forward.

“In Responsive Fundraising, Gabe names the challenging and uncomfortable realities facing nonprofit organizations and their fundraising efforts. And, he offers the philosophical and tactical changes nonprofits will need to make to thrive in this rapidly changing environment.”
Chris Horst
Chief Advancement Officer at HOPE International

About Gabe Cooper

Gabe Cooper is the Founder and CEO of Virtuous, a software platform helping non-profits grow giving. He is also the founder of Brushfire Interactive and co-founder of Shotzoom, makers of GolfShot. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity. After serving in a leadership role at a large nonprofit in the early 2000s, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors. His team’s work has been featured by Apple, The New York Times, CNN, Mashable, Forbes, USA Today, and Wired magazine. Gabe, his wife Farrah, and their five kids live in Gilbert, Arizona.

About Mckenna Bailey

Mckenna Bailey is a writer and strategist working to make empathy cool since 2012. Her other titles include Play for a Living and We’re Just Talking: The Simple Strategy to Mastering Any Job Interview.

Mckenna is currently the Senior Marketing Strategist at Virtuous and spends most of her days thinking about how to leverage modern marketing practices to drive giving for leading nonprofits.

Virtuous Software is the Responsive Fundraisers’ Growth Platform

Virtuous nonprofit CRM, marketing automation and giving software helps move you from simply “managing” donors to building meaningful relationships with all your constituents.

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