Marketing Matching Gifts: The Secret to Maximizing Revenue

In this presentation, the presenter will explain how matching gifts fit into the larger concept of corporate philanthropy. They will present examples of how to effectively market matching gifts to potential donors and those already in the donation process. This presentation will include a demonstration of the 360MatchPro integration in the Virtuous platform.

About the Presenter

Shelby Grossman is a Marketing Specialist for Double the Donation, the leading provider of tools to nonprofits helping them raise more money from corporate matching gift and volunteer grant programs. Shelby earned a Bachelor of Science in Telcommunication from the University of Florida and studied writing at New York University.