The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.

Content Mapping Spreadsheet for Nonprofits

Digital marketing can feel overwhelming. You have emails, landing pages, social media, “code” and everything in between. It’s hard to take a step back to get a handle on what you’re say, where, and to whom. If you don’t know what you’re saying and who you’re speaking to, it’s hard to address any issues you…

Nonprofit Marketing Automation Hero Image
Nonprofit Marketing Automation Checklist

With marketing automation your constituents get the right call or email – at the right time – based on their individual preferences or behavior. A greater level of personal touch translates to dramatically increased generosity. The end result is increased personalization, operational efficiency and revenue growth. Use the form here to download the Nonprofit Marketing…

Nonprofit CRM Guide
Nonprofit CRM Checklist

CRM stands for Customer Relationship Management. Nonprofits use CRM software – also known as Donor Management Software – to capture, track, and manage key information about their donors. Modern cloud software has changed the way nonprofits fundraise. And modern donors expect a personal connection with their favorite charity. A great Nonprofit CRM and nonprofit marketing…