The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.

Live Class: See How Virtuous Helps You Grow Giving

Join us this Thursday at 10:30 am MST / 12:30 pm EST to see a live, in-depth tour of Virtuous, the only responsive fundraising platform, and hear how other nonprofit teams use Virtuous to build lasting donor relationships at scale. In this live class, you’ll: Walk through a guided tour of Virtuous, including our nonprofit CRM, marketing and…

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Virtuous: The Responsive Nonprofit CRM & Marketing Automation Platform

As a nonprofit facing the moment of the COVID-19 pandemic, economic downturns, social unrest, it is more important than ever to have powerful online fundraising tools that allow your supporters to give from anywhere in the world, but more importantly, a system that enables you to be responsive to every signal you can receive from…

Responsive Nonprofit Summit 2020

Town Hall: Emerging From Crisis Access the full 3-hour discussion on how nonprofits have been weathering the storm, and what comes next in this new reality. In just a few weeks, everything shifted. This free digital event brings together fundraisers, nonprofit professionals and technology partners who are pioneering a sustainable way through the crisis and…

How Your Nonprofit Can Build Lasting Donor Relationships & Increase Donor Loyalty In Today’s Distraction-Filled World

Couldn’t be at The Nonprofit Technology Conference 2020 (NTC20) in Person? Access our session here March 26th at 10am Pacific / 1pm Eastern Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval market slumps, political banter, and the coronavirus…

Virtuous Spring Webinar Series

Spring 2020 Initiated Enormous Change for Fundraisers This special series brings nonprofit fundraisers and partners together to address the new normal At Virtuous, our primary goal is to be a valuable growth partner for nonprofits. That’s why this spring, we hosted webinars, classes and more with leading fundraisers and other nonprofit professionals to share knowledge,…

Identity, Belongingness, and the Forgotten Foundations of Fundraising

Looking for better donor engagement? It’s time to rethink conventional wisdom. In this webinar, we’re joined by American Philanthropic principal partner and author of “The Forgotten Foundations of Fundraising,” Jeremy Beer. The event is especially intended for development professionals with any level of experience in fundraising. Beer will discuss the key concepts to keep in…

The State of Charitable Giving in The United States

How Your Nonprofit Can Use Data to Grow Giving in 2020 and Beyond Growing your nonprofit is more complex than ever before. Between higher donor expectations and growing competition with for-profit cause marketing, it’s nearly impossible for your team to decide what the right strategy is.  We partnered with Dunham + Company to give you…

Donor Listening Strategies for Responsive Fundraising
Listening Strategies to Turn Website Behavior Into New Donors

Tactics for how to use donor signals to personalize your donor engagements. 93% of communication between people is nonverbal. The signals we send with our facial expressions, body language and more all signal the information we care about and what we are deeply interested in.  In a hyper-connected world where most of your donor communications…

30 Days Left: Fundraising & Segmentation Strategies To Maximize Giving Tuesday & Year-End

Over 30% of annual charitable giving occurs in December. This concentration of giving is fueled by #GivingTuesday, holiday giving, and end of year tax-deductible donations — creating a huge fundraising opportunity for nonprofits.  But here’s the thing, your donors are not only receiving your appeals and messages. Their inboxes, mailboxes, and social feeds will be…

Tailored Fundraising: Invest in Your Donors

Most seasoned professionals know that retention of employees has a much greater return in cost and quality than any efforts put into recruitment. The same is true for donors. In fact, a 10% improvement in attrition can yield up to a 200% increase in projected value, according to Nonprofit Quarterly.  Join us for our webinar…