The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.

Online Giving Playbook from Virtuous
Online Giving Playbook

The Quick Start Guide to Raising More Money Online Online giving is a critical part of your entire fundraising system. We know more donors giving more of their gifts online. But more importantly, nonprofits are using online giving behavior to create more personalized donor experiences. To help you get the most out of your online…

Responsive fundraising strategies to convert customers to donors.
The Responsive Fundraising Toolkit

Transform Your Fundraising Success Donor-centric nonprofit teams know giving is deeply personal, and use responsive fundraising strategies to deliver personalized donor experiences and treat all their donors like major donors. The Responsive Fundraising Toolkit will equip your team with the strategies, action plan, and examples you need to do the same. In The Responsive Fundraising…

The Responsive Fundraising Playbook

28 Practical Plays for Increased Generosity In The Responsive Fundraising Blueprint, we outlined the framework leading nonprofits use to increase generosity from the modern donor. Using Listen, Connect and Suggest strategies, responsive nonprofits are able to leverage personalization, automation and relevant engagements to treat all their donors like major donors. Now, we give you its…

Get The Pocket Guide to Responsive Fundraising
The Pocket Guide to Responsive Fundraising

Everything You Need to Know About Responsive Fundraising in The Palm of Your Hand Responsive fundraising is most effective if everyone understands why it’s important and how it will elevate every aspect of your nonprofit. That’s why we put together The Pocket Guide to Responsive Fundraising. In our 100-page guide, we give you a detailed…

Responsive Fundraising: The Blueprint for Engaging Modern Donors

A Guide for Nonprofits Looking to Grow Their Impact We are in the middle of a generosity crisis. No, people are not losing interest in giving. In fact, people are more aware than ever before about the causes that need attention. The problem is with nonprofits.  The strategies that fundraising experts have been using no…

Personalize Your Peer-to-Peer: The Complete Guide to Email Automation

Evolving donor expectations and the rise of digital fundraising tools are changing the way we fundraise. Donor preferences and motivators continue to drive towards the creation of seamless, social giving opportunities. Nonprofits need innovative ways to attract, connect, and communicate with these more sophisticated, socially connected donor bases. In order to see the best results…

The Donor Journey Explained: How To Cultivate Deep Donor Relationships at Scale

The donor journey is the path each person takes to evolve from a stranger to a recurring donor to your organization. It’s a complex web of personalized engagements and responses that are repeatable and scalable.  Even though it’s a complex process, it’s not complicated to create or implement at your nonprofit. You simply need a…

The Complete Guide to Digital Fundraising ebook for nonprofits
The Complete Guide to Digital Fundraising

Digital fundraising has become the primary driver of new generosity over the last 15 years. Your digital strategy can be the difference between having a massive impact in the world, or slowly dying because you lack the funds and momentum to succeed. Online giving increases year-over-year and has almost doubled since 2012. Because of this, it’s…

Additional Plays for Responsive Fundraising Audio Book

Thank you for listening to our book, Responsive Fundraising: The Donor-Centric Framework Today’s Leading Nonprofits Use to Grow Giving. To get the additional content, including 17 original responsive fundraising strategies, please fill out the form. You’ll get instant access to all the plays included in the print version of our book for free.