The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.

Donor Retention Playbook

Responsive Tactics To Retain Today’s Donor As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require nonprofits to build deeper connection by fostering relationships that are transformational, not just transactional.  In the pages of this…

12 Nonprofit Leaders Share Insights To Level-Up How You Engage And Retain Donors

Push Your Mission Forward Virtuous gathered in-the-trench nonprofit leaders and go-forward-minded industry insiders to share how nonprofits thrived in 2020 and how they can plan to fuel growth in 2021.  Leaders shared hopeful statistics, transformative strategic insights, and creative learnings to help the sector refocus and push their missions forward.  This is what they said. …

Online Giving Playbook from Virtuous
Online Giving Playbook

The Quick Start Guide to Raising More Money Online Online giving is a critical part of your entire fundraising system. We know more donors giving more of their gifts online. But more importantly, nonprofits are using online giving behavior to create more personalized donor experiences. To help you get the most out of your online…

Responsive fundraising strategies to convert customers to donors.
The Responsive Fundraising Toolkit

Transform Your Fundraising Success Donor-centric nonprofit teams know giving is deeply personal, and use responsive fundraising strategies to deliver personalized donor experiences and treat all their donors like major donors. The Responsive Fundraising Toolkit will equip your team with the strategies, action plan, and examples you need to do the same. In The Responsive Fundraising…

The Responsive Fundraising Playbook

28 Practical Plays for Increased Generosity In The Responsive Fundraising Blueprint, we outlined the framework leading nonprofits use to increase generosity from the modern donor. Using Listen, Connect and Suggest strategies, responsive nonprofits are able to leverage personalization, automation and relevant engagements to treat all their donors like major donors. Now, we give you its…

Get The Pocket Guide to Responsive Fundraising
The Pocket Guide to Responsive Fundraising

Everything You Need to Know About Responsive Fundraising in The Palm of Your Hand Responsive fundraising is most effective if everyone understands why it’s important and how it will elevate every aspect of your nonprofit. That’s why we put together The Pocket Guide to Responsive Fundraising. In our 100-page guide, we give you a detailed…

Responsive Fundraising: The Blueprint for Engaging Modern Donors

A Guide for Nonprofits Looking to Grow Their Impact We are in the middle of a generosity crisis. No, people are not losing interest in giving. In fact, people are more aware than ever before about the causes that need attention. The problem is with nonprofits.  The strategies that fundraising experts have been using no…

Personalize Your Peer-to-Peer: The Complete Guide to Email Automation

Evolving donor expectations and the rise of digital fundraising tools are changing the way we fundraise. Donor preferences and motivators continue to drive towards the creation of seamless, social giving opportunities. Nonprofits need innovative ways to attract, connect, and communicate with these more sophisticated, socially connected donor bases. In order to see the best results…

The Donor Journey Explained: How To Cultivate Deep Donor Relationships at Scale

The donor journey is the path each person takes to evolve from a stranger to a recurring donor to your organization. It’s a complex web of personalized engagements and responses that are repeatable and scalable.  Even though it’s a complex process, it’s not complicated to create or implement at your nonprofit. You simply need a…

The Complete Guide to Digital Fundraising ebook for nonprofits
The Complete Guide to Digital Fundraising

Digital fundraising has become the primary driver of new generosity over the last 15 years. Your digital strategy can be the difference between having a massive impact in the world, or slowly dying because you lack the funds and momentum to succeed. Online giving increases year-over-year and has almost doubled since 2012. Because of this, it’s…