The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Virtuous product updates for May 2020
Product Updates: Virtuous Upgrades to Get Excited About

If there’s one thing we’ve all learned this year, the space in which you spend your day is incredibly important. Whether it’s your work space or your home, the way it looks and how it supports your daily habits is essential. It’s with that in mind that we made a few important upgrades to the…

Product Demo Hero Image
Virtuous: The Responsive Nonprofit CRM & Marketing Automation Platform

As a nonprofit facing the moment of the COVID-19 pandemic, economic downturns, social unrest, it is more important than ever to have powerful online fundraising tools that allow your supporters to give from anywhere in the world, but more importantly, a system that enables you to be responsive to every signal you can receive from…

Nonprofit fundraising improves with better nonprofit CRM.
4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way…

The Responsive Fundraising Playbook

28 Practical Plays for Increased Generosity In The Responsive Fundraising Blueprint, we outlined the framework leading nonprofits use to increase generosity from the modern donor. Using Listen, Connect and Suggest strategies, responsive nonprofits are able to leverage personalization, automation and relevant engagements to treat all their donors like major donors. Now, we give you its…

Run successful online auctions.
Online Auction Checklist: Beginning to End Coverage

This post was provided by Joshua Meyer, the Director of Marketing at OneCause.  With the entire nonprofit sector facing an unprecedented set of new challenges, your fundraising event plans for the year have undoubtedly seen some drastic revisions. Your radar is probably jammed with constantly changing priorities, but remember that reinforcing your personal relationships with…

Responsive fundraising strategies to convert customers to donors.
How Responsive Fundraising Strategies Help Turn Customers into Long-Term Donors

We talk extensively about the modern donor. Their elevated expectations are the driving force behind nonprofits switching to responsive fundraising strategies. But nonprofits aren’t the only ones who feel that shift. According to Markstein and Certus Insights, seventy percent of consumers want to know what the brands they support are doing to assist in social…

Responsive Nonprofit Summit 2020

Town Hall: Emerging From Crisis Access the full 3-hour discussion on how nonprofits have been weathering the storm, and what comes next in this new reality. In just a few weeks, everything shifted. This free digital event brings together fundraisers, nonprofit professionals and technology partners who are pioneering a sustainable way through the crisis and…

Improve donor relations with our ultimate guide.
The Ultimate Donor Relations Strategy to Increase Member Retention

This post was contributed by our partners, Wild Apricot.  A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew?  A lot of organizations struggle with…

Nonprofits respond to new changes
5 Important Reminders For Responsive Nonprofits in Times of Big Changes

A major element of responsive fundraising includes solving for the hyper-connected world we live in. On one hand, it has never been easier to reach thousands of donors in an instant. On the other hand, competition for attention has never been more difficult.  This fact has never been more clear than during global events, especially…

How Your Nonprofit Can Build Lasting Donor Relationships & Increase Donor Loyalty In Today’s Distraction-Filled World

Couldn’t be at The Nonprofit Technology Conference 2020 (NTC20) in Person? Access our session here March 26th at 10am Pacific / 1pm Eastern Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval market slumps, political banter, and the coronavirus…