The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


[Podcast] Stacy LeBaron on Podcasting and Pivoting

Stacy LeBaron joins The Responsive Fundraising Podcast to talk about delivering animal welfare services during times of crisis and the power of pivoting. Stacy has been involved in animal welfare for over 20 years. She is the host and founder of Community Cats Podcast, a 5 day a week podcast show where she interviews nationally…

Gail Perry Group
Virtuous and Gail Perry Group Partner To Bring Fundraising Expertise to Nonprofits

The partnership brings together deep expertise in technology, research and planning to support effective fundraising strategies PHOENIX (Mar. 11, 2021) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, and Gail Perry Group, one of the most well-respected fundraising consultancy names in the industry, have formed an alliance to help nonprofit organizations advance their…

Responsive Moves Management: Create the Major Donor Experience

Responsive fundraising allows you to create “major donor” experiences for all your donors, regardless of giving level. But how does responsive fundraising work with major donors? How do you pursue major gifts fundraising with a responsive approach? Moves management. Moves management is already responsive at its heart. It’s all about building personalized relationships with major…

[Podcast] Matt Barnes On Nonprofit Storytelling

Matt Barnes of Rogue Creative Development joins The Responsive Fundraising Podcast to encourage nonprofits to focus on their stories, take a relational approach, and create brands that authentically express who they are. Rogue Creative Development is a creative agency and production company out of Orange County, CA that loves to tell stories worth telling. Most recently,…

[Podcast] Brian Numainville on Organizational Insights for 2021

Brian Numainville, consultant, speaker, and author joins the Responsive Fundraising podcast to discuss his observations from 2020, where nonprofits might be missing opportunities, and his future outlook. Nonprofit Surveys: Your Nonprofit Needs to Ask Questions An accomplished consultant and the president of NUMINSIGHTS LLC, as well as a principal with Retail Feedback Group, Brian partners…

A cardboard box on a table. Sometimes replacing your nonprofit CRM feels like moving to a new house.
Is It Time to Replace Your Nonprofit CRM?

“I hate moving so much, I am never doing it again!” That is what my mother said in 1989, when she moved into the house she still lives in today. She put down her last box and decided she was there to stay. (I think it was moving the piano that really sealed the deal.)…

Nonprofit Fundraising Plan: How To Design A Strategic Plan To Grow Giving

A nonprofit fundraising plan is your guide to raising the money you need for your mission. It’s how you bring the numbers from your annual budget into the real world and go from listing goals to describing how you’ll achieve them. Planning how you’ll raise money is essential. A fundraising plan that describes what you’re…

How to Close the Gap on Donor Retention

In the midst of the global pandemic and social and economic crises in 2020, what unfolded was an unprecedented level of generosity. Donors showed up to support and protect the causes and movements close to their hearts that were in need of funding throughout such uncertain times. Last week, nonprofit leaders gathered together to discuss…

Cameron Ripley, Community Boost
[Podcast] Cameron Ripley On Nonprofit Marketing

Cameron Ripley joins the Responsive Fundraising podcast to discuss the latest trends in nonprofit marketing. During our conversation we discuss the lessons learned from hundreds of nonprofit marketing campaigns in 2020, the essentials of successful, digital-first fundraising plans, and what organizations must double down on as they plan their go-forward digital strategies. Cameron is the CEO…

Hands holding a growing plant next to orange box that reads: Donor Stewardship 4 Tips to Elevate Your Strategy
Donor Stewardship: 4 Tips to Elevate Your Strategy

This post was contributed by Aly Sterling.  Your nonprofit likely invests a considerable amount of energy and resources into attracting new donors. When you’re trying to reach a new audience, it often feels like a secured donation represents a fundraising finish line. However, a single donation is far from the end goal. A sustainable fundraising…