The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Nonprofit technology adoption strategies are critical.
[Podcast] 4 Things to Remember Before You Choose a Nonprofit Technology with Rubin Singh

Rubin Singh, the CEO & Founder of OneTenth Consulting, joined us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many nonprofit CRM implementations to fall flat, and the needs related to people and process that must be central to your platform adoption plan. Rubin is…

Fundraising strategies during Covid 19.
[Podcast] 4 Keys to Fundraising During the COVID-19 Crisis with Barbara O’Reilly, CFRE

Barbara O’Reilly, CFRE, joined us to talk about the challenges facing nonprofit leaders today and what we should be focused on, how we must balance empathy and urgency in our messaging, and her approach to navigating through each stage of a crisis: the response (our current phase), recovery, and resilience building. Barbara brings more than…

Maintain donor trust with these strategies.
[Podcast] 3 Ways to Build Donor Trust at Your Nonprofit with Andrew Olsen

Andrew Olsen joined us to talk about the decreasing trust that Americans have in NGOs to “do what is right”, what nonprofits should do to proactive build donor trust, and his suggestions on how a nonprofit’s posture toward donors directly impacts their ability to deliver on the mission. Andrew is a #1 Best Selling author,…

Learn donor trust strategies.
[Podcast] 3 Things to Remember About Donor Trust with Shannon McCracken

Shannon McCracken joined us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should focus on amidst times of crisis and uncertainty. Shannon is the CEO of The Nonprofit Alliance, and lead the association through rapid growth since its launch…

Donor loyalty key insights from Hilary Noon
[Podcast] 3 Keys to Donor Loyalty from a VP of Insights, Analytics and Experience, Hilary Noon

On this episode, Hilary Noon joined us to talk about the first-ever Donor Loyalty Benchmark Study, why donor loyalty is a metric fundraisers should be pursuing and a few practical insights nonprofits can use to cultivate donor loyalty. Hilary has committed her entire working life to serve with and on behalf of nonprofits. She is…

Event analytics can add to upgraded donor experiences.
Event Analytics & How They Can Improve Your Virtual Auction

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. Nonprofit organizations of all sizes and missions have needed to adapt to unprecedented waves of challenges over recent months, so your own organization might be…

Use corporate matching with Double the Donation to grow giving.
Leading Nonprofits Use Corporate Matching to Increase Revenue

This post was provided by Julia Beltran from our partner, Double the Donation.  Over 18 million people in the U.S. qualify for matching gift programs, yet most of these individuals don’t know anything about their organization’s matching gift program. This causes a shocking result – an estimated $4 to $7 billion in matching gifts to…

Online auction donor stewardship.
After Close-Out: 5 Steps for After Your Online Auction Ends

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. As nonprofits move more and more of their fundraising and outreach operations online as a result of the COVID-19 pandemic, finding new ways to engage…

Nonprofit marketing automation helps improve volunteer engagement during Covid.
Motivate Volunteers Virtually with Nonprofit Marketing Automation

Across the country and around the world, nonprofits are in a seemingly constant state of pivoting. Since the debut of COVID-19, organizations have changed how they do everything, from soliciting donors to running their programs. But what’s a responsive nonprofit to do to keep their volunteer program running when they can’t meet in person or…

Responsive fundraising strategies to convert customers to donors.
The Responsive Fundraising Toolkit

Transform Your Fundraising Success Donor-centric nonprofit teams know giving is deeply personal, and use responsive fundraising strategies to deliver personalized donor experiences and treat all their donors like major donors. The Responsive Fundraising Toolkit will equip your team with the strategies, action plan, and examples you need to do the same. In The Responsive Fundraising…