The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


The Top 12 Fundraising Quotes of the Responsive Nonprofit Summit

When you put more than 40 nonprofit and thought leaders in a (virtual) room, chances are, they’re going to say some memorable and game-changing things. That was definitely the case at Virtuous’ April 2021 Responsive Nonprofit Summit. The Top 12 Fundraising Quotes of the Summit   12. Taylor Shanklin on Minimizing to Maximize Taylor Shanklin,…

The Responsive Weekly Recap: The 3 I’s of Donor Signals

The Responsive Weekly is not a skim-and-delete newsletter. It’s a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic,…

Virtuous Automation in Action: Create Personal Connections at Scale

Giving is personal, and donors want and expect ongoing personalized communication from the organizations they support. But how can nonprofits deliver that kind of communication to their donors at scale? Jason VanLue, Virtuous’ Director of Product, is here to show you how. Responsive fundraising requires a responsive system. To listen carefully, connect authentically, and suggest…

12 Nonprofit Leaders Share Insights To Level-Up How You Engage And Retain Donors

Push Your Mission Forward Virtuous gathered in-the-trench nonprofit leaders and go-forward-minded industry insiders to share how nonprofits thrived in 2020 and how they can plan to fuel growth in 2021.  Leaders shared hopeful statistics, transformative strategic insights, and creative learnings to help the sector refocus and push their missions forward.  This is what they said. …

Dana Snyder on Digital Strategy

  Dana Snyder of Positive Equation joins the Responsive Fundraising Podcast to discuss social media and digital strategy for nonprofits. During our conversation we covered the dance marathons that first sparked her interest in college, how to make your mission stand out in the busy online landscape, and how to connect more deeply with your…

Looking Back on a Year Like No Other: A Letter from Gail Perry

Dear fundraising leader – The last 12 months have offered fundraisers and their teams challenge upon challenge. As a nonprofit leader, you have faced huge issues. It’s hard to imagine, but you may have even been forced to overhaul your entire fundraising program. Reimagining everything you and your team do is not for the fainthearted….

Casey Davis on Fundraising Partnerships

Casey Davis, the Executive Director at the Diabetes Research Connection, joins the Responsive Fundraising Podcast to discuss her experience leading a growing nonprofit through transition and trials. During our conversation we discuss Casey’s “partner with” fundraising approach, the importance of having a holistic fundraising strategy, and why Casey is optimistic about the industry’s future. Diabetes…

Chris Hammond and Jen Linck on Nonprofit Marketing Plans

Chris Hammond and Jen Linck of CGC joined The Responsive Fundraising Podcast to get deep into the practical details, steps, and strategies of crafting an effective nonprofit marketing plan. Chris Hammond founded CGC in order to simplify the giving process between nonprofits and corporations. He developed this unique concept as a result of his experience…

Optimizing Your Nonprofit Website
Optimizing Your Nonprofit’s Website: Best Practices for 2021

According to 2019 trends, the average person in the US spends 6.5 hours a day on the internet. That adds up to nearly 100 days on the internet per year, per person. The internet has taken over as the main medium of where people get their news, talk to friends, do research, shop, and more….

JB Stark on Resiliency and Growth at The Trevor Project

JB Stark (they/them) joins The Responsive Fundraising Podcast to talk about leading their team to resiliency and growth during COVID-19 and beyond. JB  is the Director of Individual Giving at The Trevor Project and is honored to work with Trevor’s family of donors who support the organization’s operations and growth. Prior to this, JB worked…