The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


How Rescue Missions Are Listening to Their Donors and Growing Giving

Every donor has a personal connection that led them to donate to your cause. As you foster meaningful, personal experiences based on the heart of each giver, you begin to build lifelong relationships with every supporter. Over the past couple of years, many things have changed for rescue missions, including the environment they operate in,…

The Responsive Weekly Recap: Strategic Listening with Emily Taylor

This Week on the Responsive Weekly The Responsive Weekly is a community of thinkers and doers who are focused on creating better donor experiences and more successful nonprofits. We meet every Thursday at 12 PM ET to discuss the latest topics and trends in fundraising and nonprofits. Join us!  What Happened This Week: The Quick…

Lessons From The Girl Scout Philanthropy Roundtable: Building Impactful, Personalized Experiences For Donors At Scale

As nonprofit leaders, it’s our responsibility to recognize the shifts in the world of fundraising and development as it evolves. We have to adapt in ways that keep our organizations top of mind for our donors and supporters. When you think about Girl Scout fundraising, your mind might go straight to cookies, but philanthropy for…

Virtuous Expands How They Help Nonprofits Grow By Acquiring VOMO, the Innovative Volunteer Management Platform

Phoenix, Arizona (February 22, 2022) – Virtuous, the world’s fastest growing nonprofit CRM and responsive fundraising platform, announced today it has acquired VOMO, the award-winning volunteer mobilization platform designed to recruit new volunteers, manage the volunteer experience, and activate volunteers to grow giving. With VOMO, Virtuous will further enable nonprofits to deliver highly personalized and…

A red, orange and golden sunset on the horizon.
Sunsets and Acquisitions: What to Do When Your Technology Changes

It starts with an email. Or a press release. Or a post on a forum. However you find out, the news is big: The software you rely on to fundraise is going away. Um…what? Maybe the company announces your product will be sunsetted–no longer developed, updated, or supported by the company that provides it. Buy…

Outlook for Year-End Fundraising: A Letter from Gail Perry

Dear fundraising leader – The giving season is upon us! There are lots of reasons to be optimistic for this year-end. So don’t hold back – because the giving environment is extremely positive right now. Here are giving trends that will help your organization ride to a higher year-end goal. The US Stock Market Keeps…

Designed for Generosity, Built for Success

Nonprofits are at the forefront of making much-needed change in the world. But how do nonprofits unleash the power of generosity? How can they bridge the gap and connect with supporters to build lasting relationships? How does Virtuous enable your nonprofit to be responsive? That’s the question Virtuous CEO Gabe Cooper and VP of Customer…

Virtuous: Building Better

The world you fundraise in has changed. The ways people communicate and connect have shifted, and expectations have evolved. Other sectors, from fitness and finance to education and entertainment, have adapted by becoming more personalized and delivering responsive experiences. However,  nonprofits face unique challenges as they attempt to grow funding and expand impact in light…

The Importance of Engagement for Matching Gift Fundraising

This guest post was provided by Double the Donation.  As a nonprofit fundraiser, you surely know that donor engagement is critical for every aspect of fundraising⁠—including cultivation, solicitation, stewardship, retention, and more. It’s no different when it comes to matching gift fundraising! If you’re looking to improve your organization’s overall fundraising strategies, a focus on…

A screenshot of a virtual event with Fondi
How to Increase Your Donor Retention Rates with Virtual Events

The State of Donor Retention in 2021 It’s no secret that the landscape of online fundraising has shifted dramatically post-pandemic, yet one challenge remains the same—donor retention. While online fundraising as a whole grew by 10% in 2020—donor retention rates saw one of the largest declines in recent years, dropping to a record-low of 43%….