The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Nonprofit Fundraising Plan: How To Design A Strategic Plan To Grow Giving

A nonprofit fundraising plan is your guide to raising the money you need for your mission. It’s how you bring the numbers from your annual budget into the real world and go from listing goals to describing how you’ll achieve them. Planning how you’ll raise money is essential. A fundraising plan that describes what you’re…

How to Close the Gap on Donor Retention

In the midst of the global pandemic and social and economic crises in 2020, what unfolded was an unprecedented level of generosity. Donors showed up to support and protect the causes and movements close to their hearts that were in need of funding throughout such uncertain times. Last week, nonprofit leaders gathered together to discuss…

Cameron Ripley, Community Boost
[Podcast] Cameron Ripley On Nonprofit Marketing

Cameron Ripley joins the Responsive Fundraising podcast to discuss the latest trends in nonprofit marketing. During our conversation we discuss the lessons learned from hundreds of nonprofit marketing campaigns in 2020, the essentials of successful, digital-first fundraising plans, and what organizations must double down on as they plan their go-forward digital strategies. Cameron is the CEO…

Hands holding a growing plant next to orange box that reads: Donor Stewardship 4 Tips to Elevate Your Strategy
Donor Stewardship: 4 Tips to Elevate Your Strategy

This post was contributed by Aly Sterling.  Your nonprofit likely invests a considerable amount of energy and resources into attracting new donors. When you’re trying to reach a new audience, it often feels like a secured donation represents a fundraising finish line. However, a single donation is far from the end goal. A sustainable fundraising…

Why Corporate Gift Matching Matters to Your Donors
Why Corporate Gift Matching Matters to Your Donors

This post was contributed by Double the Donation. Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs.  If your organization has already incorporated corporate matching gifts into its fundraising strategy, you probably are familiar with the bolstering effect it can have on your revenue and…

Sarah Landman On Personalized Donor Stewardship

joins the Responsive Fundraising podcast to discuss personalized donor stewardship. During our conversation we discuss the tie between theatre and fundraising, key donor signals nonprofits must tune in on, and how you turn signals into more…

A butterfly emerges from a cocoon, just like your nonprofit will emerge from your change management process.
Nonprofit Change Management: New Systems to Scale Impact and Grow Giving

Whether it’s overhauling your database, starting a new process to onboard volunteers, or adopting a responsive fundraising approach, making changes at your nonprofit can be exciting. It can also be really, really difficult. We tackled nonprofit change management at the Responsive Fundraising Summit, with the help of four experts who lead nonprofits through change processes…

A neon sign reading "Change." Nonprofit change comes from community.
Mobilize Movements for Lasting Change

Across the world, nonprofits are tackling major problems and working toward big visions. They’re on the frontlines of change that is urgently needed right now. The work they do every day is essential, and it doesn’t stop, even when things get tough. If, like many nonprofits, your organization has ambitious goals to make major changes…

Steven Aguiar On Growth Marketing for Nonprofits

Steven Aguiar joins The Responsive Fundraising podcast to discuss how nonprofits can grow their donor base through digital acquisition and paid campaigns. During the conversation we discuss essential elements of digital marketing campaigns and why a…

nonprofit strategies
5 Nonprofit Strategies for an Uncertain Future

2020 was a challenging year for nonprofits, to say the least. Still, some organizations continue to thrive in the face of all the uncertainty. How are they doing it? What are they planning to do next? That’s what we asked five nonprofit leaders at the Responsive Nonprofit Summit. Working across cause sectors and leading a…