The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Dear Fundraiser: You’ve Done So Much

Dear Fundraiser, Take a moment to pause and recognize how far you have come. In the last year, you displayed a superhuman ability to navigate a global pandemic, provided empathy and care to your donors and supporters, and stewarded unwavering commitment to your mission that changed lives and fueled collective hope.  You did that.  And…

Donor Retention Playbook

Responsive Tactics To Retain Today’s Donor As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require nonprofits to build deeper connection by fostering relationships that are transformational, not just transactional.  In the pages of this…

The Responsive Weekly Recap Mallory Erickson
The Responsive Weekly Recap: Game-Changing Habit Hacks for Fundraisers

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…

The Responsive Weekly Recap: Retaining 2020 Donors

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…

The Responsive Weekly May 6 2021
The Responsive Weekly Recap: Donation Pages with Stephen Boudreau

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…

The Top 12 Fundraising Quotes of the Responsive Nonprofit Summit

When you put more than 40 nonprofit and thought leaders in a (virtual) room, chances are, they’re going to say some memorable and game-changing things. That was definitely the case at Virtuous’ April 2021 Responsive Nonprofit Summit. The Top 12 Fundraising Quotes of the Summit   12. Taylor Shanklin on Minimizing to Maximize Taylor Shanklin,…

The Responsive Weekly Recap: The 3 I’s of Donor Signals

The Responsive Weekly is not a skim-and-delete newsletter. It’s a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic,…

Virtuous Automation in Action: Create Personal Connections at Scale

Giving is personal, and donors want and expect ongoing personalized communication from the organizations they support. But how can nonprofits deliver that kind of communication to their donors at scale? Jason VanLue, Virtuous’ Director of Product, is here to show you how. Responsive fundraising requires a responsive system. To listen carefully, connect authentically, and suggest…

12 Nonprofit Leaders Share Insights To Level-Up How You Engage And Retain Donors

Push Your Mission Forward Virtuous gathered in-the-trench nonprofit leaders and go-forward-minded industry insiders to share how nonprofits thrived in 2020 and how they can plan to fuel growth in 2021.  Leaders shared hopeful statistics, transformative strategic insights, and creative learnings to help the sector refocus and push their missions forward.  This is what they said. …

Responsive Moves Management: Create the Major Donor Experience

Responsive fundraising allows you to create “major donor” experiences for all your donors, regardless of giving level. But how does responsive fundraising work with major donors? How do you pursue major gifts fundraising with a responsive approach? Moves management. Moves management is already responsive at its heart. It’s all about building personalized relationships with major…