The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Sign up for The Responsive Weekly
Subscribe to The Responsive Weekly

Join the Most Important Conversations for Responsive Nonprofit Leaders The Responsive Weekly is not a skim-and-delete newsletter. It’s a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts and more to deliver directly to your inbox. Then, we spend 30…

Nonprofit technology adoption strategies are critical.
[Podcast] 4 Things to Remember Before You Choose a Nonprofit Technology with Rubin Singh

Rubin Singh, the CEO & Founder of OneTenth Consulting, joined us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many nonprofit CRM implementations to fall flat, and the needs related to people and process that must be central to your platform adoption plan. Rubin is…

Event analytics can add to upgraded donor experiences.
Event Analytics & How They Can Improve Your Virtual Auction

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. Nonprofit organizations of all sizes and missions have needed to adapt to unprecedented waves of challenges over recent months, so your own organization might be…

The Responsive Weekly Discussion Confirmation
The Responsive Weekly Discussion

Join us Thursday at 10:00 am PST / 1:00 pm EST to discuss The Responsive Weekly with Virtuous team members, special guests and other nonprofit leaders. Get direct access to new ideas, in-depth discussions and helpful success strategies your organization can implement right away. In each live discussion, you’ll: Hear from relevant thought leaders and…

Donor development strategies are stronger with help from analytics.
How to Use Website Analytics to Improve Donor Development Strategies

Responsive nonprofit leaders obsess over one thing: the donor. As such, donor development strategies became something we think about constantly. It’s at the center of the product features we release, the resources we create and the conversations we have with our partners.  Recently, we hosted a webinar called Donor Listening Strategies: Listening Strategies to Turn…

Live Class: See How Virtuous Helps You Grow Giving

Join us this Thursday at 10:30 am MST / 12:30 pm EST to see a live, in-depth tour of Virtuous, the only responsive fundraising platform, and hear how other nonprofit teams use Virtuous to build lasting donor relationships at scale. In this live class, you’ll: Walk through a guided tour of Virtuous, including our nonprofit CRM, marketing and…

Product Demo Hero Image
Virtuous: The Responsive Nonprofit CRM & Marketing Automation Platform

As a nonprofit facing the moment of the COVID-19 pandemic, economic downturns, social unrest, it is more important than ever to have powerful online fundraising tools that allow your supporters to give from anywhere in the world, but more importantly, a system that enables you to be responsive to every signal you can receive from…

Responsive Nonprofit Summit 2020

Town Hall: Emerging From Crisis Access the full 3-hour discussion on how nonprofits have been weathering the storm, and what comes next in this new reality. In just a few weeks, everything shifted. This free digital event brings together fundraisers, nonprofit professionals and technology partners who are pioneering a sustainable way through the crisis and…

Virtuous Spring Webinar Series

Spring 2020 Initiated Enormous Change for Fundraisers This special series brings nonprofit fundraisers and partners together to address the new normal At Virtuous, our primary goal is to be a valuable growth partner for nonprofits. That’s why this spring, we hosted webinars, classes and more with leading fundraisers and other nonprofit professionals to share knowledge,…

Get The Pocket Guide to Responsive Fundraising
The Pocket Guide to Responsive Fundraising

Everything You Need to Know About Responsive Fundraising in The Palm of Your Hand Responsive fundraising is most effective if everyone understands why it’s important and how it will elevate every aspect of your nonprofit. That’s why we put together The Pocket Guide to Responsive Fundraising. In our 100-page guide, we give you a detailed…