The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


A screenshot of a virtual event with Fondi
How to Increase Your Donor Retention Rates with Virtual Events

The State of Donor Retention in 2021 It’s no secret that the landscape of online fundraising has shifted dramatically post-pandemic, yet one challenge remains the same—donor retention. While online fundraising as a whole grew by 10% in 2020—donor retention rates saw one of the largest declines in recent years, dropping to a record-low of 43%….

Turn Volunteers Into Donors: 4 Strategies to Encourage Gifts

This guest post was provided by InitLive. Your committed team of volunteers are some of your organization’s greatest advocates and supporters. While they donate their time and skills to your cause, they can also make generous monetary donations as well. It’s no surprise that volunteers can be turned into donors for your cause. However, it…

Nonprofit Fundraising Plan: How To Design A Strategic Plan To Grow Giving

A nonprofit fundraising plan is your guide to raising the money you need for your mission. It’s how you bring the numbers from your annual budget into the real world and go from listing goals to describing how you’ll achieve them. Planning how you’ll raise money is essential. A fundraising plan that describes what you’re…

nonprofit strategies
5 Nonprofit Strategies for an Uncertain Future

2020 was a challenging year for nonprofits, to say the least. Still, some organizations continue to thrive in the face of all the uncertainty. How are they doing it? What are they planning to do next? That’s what we asked five nonprofit leaders at the Responsive Nonprofit Summit. Working across cause sectors and leading a…

Nonprofit technology adoption strategies are critical.
[Podcast] 4 Things to Remember Before You Choose a Nonprofit Technology with Rubin Singh

Rubin Singh, the CEO & Founder of OneTenth Consulting, joined us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many nonprofit CRM implementations to fall flat, and the needs related to people and process that must be central to your platform adoption plan. Rubin is…

Event analytics can add to upgraded donor experiences.
Event Analytics & How They Can Improve Your Virtual Auction

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. Nonprofit organizations of all sizes and missions have needed to adapt to unprecedented waves of challenges over recent months, so your own organization might be…

Donor development strategies are stronger with help from analytics.
How to Use Website Analytics to Improve Donor Development Strategies

Responsive nonprofit leaders obsess over one thing: the donor. As such, donor development strategies became something we think about constantly. It’s at the center of the product features we release, the resources we create and the conversations we have with our partners.  Recently, we hosted a webinar called Donor Listening Strategies: Listening Strategies to Turn…

Live Class: See How Virtuous Helps You Grow Giving

Join us this Thursday at 10:30 am MST / 12:30 pm EST to see a live, in-depth tour of Virtuous, the only responsive fundraising platform, and hear how other nonprofit teams use Virtuous to build lasting donor relationships at scale. In this live class, you’ll: Walk through a guided tour of Virtuous, including our nonprofit CRM, marketing and…

Product Demo Hero Image
Virtuous: The Responsive Nonprofit CRM & Marketing Automation Platform

As a nonprofit facing the moment of the COVID-19 pandemic, economic downturns, social unrest, it is more important than ever to have powerful online fundraising tools that allow your supporters to give from anywhere in the world, but more importantly, a system that enables you to be responsive to every signal you can receive from…

Responsive Nonprofit Summit 2020

Town Hall: Emerging From Crisis Access the full 3-hour discussion on how nonprofits have been weathering the storm, and what comes next in this new reality. In just a few weeks, everything shifted. This free digital event brings together fundraisers, nonprofit professionals and technology partners who are pioneering a sustainable way through the crisis and…