The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Virtuous Expands How They Help Nonprofits Grow By Launching Events

  Phoenix, Arizona (June 14, 2022) – Virtuous, the world’s fastest-growing nonprofit CRM and responsive fundraising platform, today introduced Events, an event registration and ticketing platform designed for nonprofits to more efficiently create and manage virtual, hybrid, or in-person events of all sizes for a better supporter experience. Events will give organizations freedom and flexibility…

Virtuous Expands How They Help Nonprofits Grow By Acquiring VOMO, the Innovative Volunteer Management Platform

Phoenix, Arizona (February 22, 2022) – Virtuous, the world’s fastest growing nonprofit CRM and responsive fundraising platform, announced today it has acquired VOMO, the award-winning volunteer mobilization platform designed to recruit new volunteers, manage the volunteer experience, and activate volunteers to grow giving. With VOMO, Virtuous will further enable nonprofits to deliver highly personalized and…

Designed for Generosity, Built for Success

Nonprofits are at the forefront of making much-needed change in the world. But how do nonprofits unleash the power of generosity? How can they bridge the gap and connect with supporters to build lasting relationships? How does Virtuous enable your nonprofit to be responsive? That’s the question Virtuous CEO Gabe Cooper and VP of Customer…

Virtuous: Building Better

The world you fundraise in has changed. The ways people communicate and connect have shifted, and expectations have evolved. Other sectors, from fitness and finance to education and entertainment, have adapted by becoming more personalized and delivering responsive experiences. However,  nonprofits face unique challenges as they attempt to grow funding and expand impact in light…

Gail Perry Group
Virtuous and Gail Perry Group Partner To Bring Fundraising Expertise to Nonprofits

The partnership brings together deep expertise in technology, research and planning to support effective fundraising strategies PHOENIX (Mar. 11, 2021) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, and Gail Perry Group, one of the most well-respected fundraising consultancy names in the industry, have formed an alliance to help nonprofit organizations advance their…

RaiseDonors joins Virtuous
Virtuous Acquires RaiseDonors To Expand Commitment To Help Nonprofits Grow Generosity

PHOENIX (Dec. 11, 2020) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, today announced it has acquired RaiseDonors, the rapid-growth online fundraising platform. With RaiseDonors, Virtuous will further enable nonprofits to deliver highly personalized and responsive giving experiences for their donors at scale and underscores the company’s deep-seated commitment to accelerate the nonprofit…

Join us for the Responsive Nonprofit Summit 2020
The Responsive Nonprofit Summit 2020: The Complete Guide

Earlier this year, Virtuous hosted the first part of The Responsive Nonprofit Summit 2020. The goal was to bring together responsive nonprofit leaders to brainstorm, connect and strategize around fundraising in 2020. Specifically, we wanted to address the question: how do we emerge from this crisis to serve donors? Everyone felt a sense of urgency…

Fundraising strategies during Covid 19.
[Podcast] 4 Keys to Fundraising During the COVID-19 Crisis with Barbara O’Reilly, CFRE

Barbara O’Reilly, CFRE, joined us to talk about the challenges facing nonprofit leaders today and what we should be focused on, how we must balance empathy and urgency in our messaging, and her approach to navigating through each stage of a crisis: the response (our current phase), recovery, and resilience building. Barbara brings more than…

Learn donor trust strategies.
[Podcast] 3 Things to Remember About Donor Trust with Shannon McCracken

Shannon McCracken joined us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should focus on amidst times of crisis and uncertainty. Shannon is the CEO of The Nonprofit Alliance, and lead the association through rapid growth since its launch…

Donor loyalty key insights from Hilary Noon
[Podcast] 3 Keys to Donor Loyalty from a VP of Insights, Analytics and Experience, Hilary Noon

On this episode, Hilary Noon joined us to talk about the first-ever Donor Loyalty Benchmark Study, why donor loyalty is a metric fundraisers should be pursuing and a few practical insights nonprofits can use to cultivate donor loyalty. Hilary has committed her entire working life to serve with and on behalf of nonprofits. She is…