The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Gail Perry Group
Virtuous and Gail Perry Group Partner To Bring Fundraising Expertise to Nonprofits

The partnership brings together deep expertise in technology, research and planning to support effective fundraising strategies PHOENIX (Mar. 11, 2021) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, and Gail Perry Group, one of the most well-respected fundraising consultancy names in the industry, have formed an alliance to help nonprofit organizations advance their…

RaiseDonors joins Virtuous
Virtuous Acquires RaiseDonors To Expand Commitment To Help Nonprofits Grow Generosity

PHOENIX (Dec. 11, 2020) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, today announced it has acquired RaiseDonors, the rapid-growth online fundraising platform. With RaiseDonors, Virtuous will further enable nonprofits to deliver highly personalized and responsive giving experiences for their donors at scale and underscores the company’s deep-seated commitment to accelerate the nonprofit…

Join us for the Responsive Nonprofit Summit 2020
The Responsive Nonprofit Summit 2020: The Complete Guide

Earlier this year, Virtuous hosted the first part of The Responsive Nonprofit Summit 2020. The goal was to bring together responsive nonprofit leaders to brainstorm, connect and strategize around fundraising in 2020. Specifically, we wanted to address the question: how do we emerge from this crisis to serve donors? Everyone felt a sense of urgency…

Fundraising strategies during Covid 19.
[Podcast] 4 Keys to Fundraising During the COVID-19 Crisis with Barbara O’Reilly, CFRE

Barbara O’Reilly, CFRE, joined us to talk about the challenges facing nonprofit leaders today and what we should be focused on, how we must balance empathy and urgency in our messaging, and her approach to navigating through each stage of a crisis: the response (our current phase), recovery, and resilience building. Barbara brings more than…

Learn donor trust strategies.
[Podcast] 3 Things to Remember About Donor Trust with Shannon McCracken

Shannon McCracken joined us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should focus on amidst times of crisis and uncertainty. Shannon is the CEO of The Nonprofit Alliance, and lead the association through rapid growth since its launch…

Donor loyalty key insights from Hilary Noon
[Podcast] 3 Keys to Donor Loyalty from a VP of Insights, Analytics and Experience, Hilary Noon

On this episode, Hilary Noon joined us to talk about the first-ever Donor Loyalty Benchmark Study, why donor loyalty is a metric fundraisers should be pursuing and a few practical insights nonprofits can use to cultivate donor loyalty. Hilary has committed her entire working life to serve with and on behalf of nonprofits. She is…

Use corporate matching with Double the Donation to grow giving.
Leading Nonprofits Use Corporate Matching to Increase Revenue

This post was provided by Julia Beltran from our partner, Double the Donation.  Over 18 million people in the U.S. qualify for matching gift programs, yet most of these individuals don’t know anything about their organization’s matching gift program. This causes a shocking result – an estimated $4 to $7 billion in matching gifts to…

Nonprofit marketing automation helps improve volunteer engagement during Covid.
Motivate Volunteers Virtually with Nonprofit Marketing Automation

Across the country and around the world, nonprofits are in a seemingly constant state of pivoting. Since the debut of COVID-19, organizations have changed how they do everything, from soliciting donors to running their programs. But what’s a responsive nonprofit to do to keep their volunteer program running when they can’t meet in person or…

Responsive fundraising starts with overcoming inertia
Adopt Responsive Fundraising: Strategies for Overcoming Inertia

When people learn about responsive fundraising, it usually makes sense to them. Very few disagree with its central principles. “NO! We should give donors less of what they want and treat them like anonymous ATMs! Make everything less human, and more transactional!” is not something that we hear a lot of. Most people get it….

Virtuous product updates for May 2020
Product Updates: Virtuous Upgrades to Get Excited About

If there’s one thing we’ve all learned this year, the space in which you spend your day is incredibly important. Whether it’s your work space or your home, the way it looks and how it supports your daily habits is essential. It’s with that in mind that we made a few important upgrades to the…