The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


GivingTuesday email templates
#GivingTuesday 2020 Email Templates

GivingTuesday, the Global Day of Giving, was created in 2012. It’s grown exponentially since then, with nonprofits around the world raising money and celebrating generosity on the Tuesday after Thanksgiving.  If your organization participated in GivingTuesday the past, you may have marketing and fundraising materials to pull from. After all, you’ve already built email templates,…

Virtuous Automation connects nonprofit teams and donors.
Virtuous Automation Expands Capabilities and Scales Growth

Responsive fundraising calls on nonprofits to create hyper-personalized donor journeys for each individual in their donor base. As such, it often requires more from nonprofit teams. Before we unveiled responsive fundraising, we knew it wasn’t enough to simply give a name to the new fundraising system. It was our responsibility to make it possible for…

Essential features of nonprofit crm.
9 Essential Nonprofit CRM Features For Your Team

Can your software decisions impact your donor retention? Yes! Especially if you’re choosing a nonprofit CRM. When you’re choosing software, it can feel like you’re making a cut-and-dried decision that’s mostly a matter of cost-comparison and ease-of-use vs. number-of-features. But nonprofit software is about a lot more than that.  A nonprofit CRM isn’t just about…

Online Giving Playbook from Virtuous
Online Giving Playbook

The Quick Start Guide to Raising More Money Online Online giving is a critical part of your entire fundraising system. We know more donors giving more of their gifts online. But more importantly, nonprofits are using online giving behavior to create more personalized donor experiences. To help you get the most out of your online…

Sign up for The Responsive Weekly
Subscribe to The Responsive Weekly

Join the Most Important Conversations for Responsive Nonprofit Leaders The Responsive Weekly is not a skim-and-delete newsletter. It’s a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts and more to deliver directly to your inbox. Then, we spend 30…

Nonprofit marketing automation is required for growth.
Nonprofit Marketing Automation: Tools to Scale Success, Not Robots Taking Over

What do you think of when you hear the phrase “marketing automation”? Factory lines, pushing out a product? Mass emails, devoid of the personal touch? A bunch of robots, slowly taking over your nonprofit?  How about greater personalization, high-touch donor journeys, and better engagement with your supporters, on and offline?  Fundraising and marketing automation is…

What Now? How To Build A Fundraising System Designed For Today’s Donor

During this executive conversation with Ray Gary, Founder and CEO at iDonate, and Gabe Cooper, Founder and CEO at Virtuous, you’ll hear first-hand how ministries are shifting strategies and systems to better serve today’s donor and grow giving. Conversation date: September 22, 2020 10:00 am PST / 12:00 pm CST Conversation overview: The circumstances of…

Responsive fundraising strategies to convert customers to donors.
The Responsive Fundraising Toolkit

Transform Your Fundraising Success Donor-centric nonprofit teams know giving is deeply personal, and use responsive fundraising strategies to deliver personalized donor experiences and treat all their donors like major donors. The Responsive Fundraising Toolkit will equip your team with the strategies, action plan, and examples you need to do the same. In The Responsive Fundraising…

The Responsive Weekly Discussion Confirmation
The Responsive Weekly Discussion

Join us Thursday at 10:00 am PST / 1:00 pm EST to discuss The Responsive Weekly with Virtuous team members, special guests and other nonprofit leaders. Get direct access to new ideas, in-depth discussions and helpful success strategies your organization can implement right away. In each live discussion, you’ll: Hear from relevant thought leaders and…

Live Class: See How Virtuous Helps You Grow Giving

Join us this Thursday at 10:30 am MST / 12:30 pm EST to see a live, in-depth tour of Virtuous, the only responsive fundraising platform, and hear how other nonprofit teams use Virtuous to build lasting donor relationships at scale. In this live class, you’ll: Walk through a guided tour of Virtuous, including our nonprofit CRM, marketing and…