The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Donor Retention Playbook

Responsive Tactics To Retain Today’s Donor As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require nonprofits to build deeper connection by fostering relationships that are transformational, not just transactional.  In the pages of this…

12 Nonprofit Leaders Share Insights To Level-Up How You Engage And Retain Donors

Push Your Mission Forward Virtuous gathered in-the-trench nonprofit leaders and go-forward-minded industry insiders to share how nonprofits thrived in 2020 and how they can plan to fuel growth in 2021.  Leaders shared hopeful statistics, transformative strategic insights, and creative learnings to help the sector refocus and push their missions forward.  This is what they said. …

Optimizing Your Nonprofit Website
Optimizing Your Nonprofit’s Website: Best Practices for 2021

According to 2019 trends, the average person in the US spends 6.5 hours a day on the internet. That adds up to nearly 100 days on the internet per year, per person. The internet has taken over as the main medium of where people get their news, talk to friends, do research, shop, and more….

Cameron Ripley, Community Boost
[Podcast] Cameron Ripley On Nonprofit Marketing

Cameron Ripley joins the Responsive Fundraising podcast to discuss the latest trends in nonprofit marketing. During our conversation we discuss the lessons learned from hundreds of nonprofit marketing campaigns in 2020, the essentials of successful, digital-first fundraising plans, and what organizations must double down on as they plan their go-forward digital strategies. Cameron is the CEO…

Monthly Giving Program: Transform Your Fundraising & Build Sustainable Funding

Whenever nonprofit professionals talk about fundraising and communications, it doesn’t take long for one organization to come up as a shining example. Since its founding, the clean water nonprofit has drawn attention and admiration for their innovative approach to fundraising. We were very pleased to welcome co-creator Vik Harrison to the Responsive Nonprofit Summit, where…

How Ministries & Faith-Driven Nonprofits Are Creating A Donor-Hero Culture

Virtuous brought together faith-driven nonprofit and ministry leaders across the U.S. for a virtual roundtable to talk about how to create a more generous, resilient, and hopeful future for the missions they serve in 2021. Each of these leaders agreed: responsive fundraising is unlocking generosity. Using automation, they are making every donor feel like the…

GivingTuesday 2020
GivingTuesday 2020 Email Templates

GivingTuesday, the Global Day of Giving, was created in 2012. It’s grown exponentially since then, with nonprofits around the world raising money and celebrating generosity on the Tuesday after Thanksgiving.  If your organization participated in GivingTuesday the past, you may have marketing and fundraising materials to pull from. After all, you’ve already built email templates,…

Virtuous Automation connects nonprofit teams and donors.
Virtuous Automation Expands Capabilities and Scales Growth

Responsive fundraising calls on nonprofits to create hyper-personalized donor journeys for each individual in their donor base. As such, it often requires more from nonprofit teams. Before we unveiled responsive fundraising, we knew it wasn’t enough to simply give a name to the new fundraising system. It was our responsibility to make it possible for…

Essential features of nonprofit crm.
9 Essential Nonprofit CRM Features For Your Team

Can your software decisions impact your donor retention? Yes! Especially if you’re choosing a nonprofit CRM. When you’re choosing software, it can feel like you’re making a cut-and-dried decision that’s mostly a matter of cost-comparison and ease-of-use vs. number-of-features. But nonprofit software is about a lot more than that.  A nonprofit CRM isn’t just about…

Online Giving Playbook from Virtuous
Online Giving Playbook

The Quick Start Guide to Raising More Money Online Online giving is a critical part of your entire fundraising system. We know more donors giving more of their gifts online. But more importantly, nonprofits are using online giving behavior to create more personalized donor experiences. To help you get the most out of your online…