The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Charity auction gifts for end of year fundraising.
Holiday Charity Auctions: 6 Item Ideas to Excite Donors

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. It’s never too early to get excited for the year-end holidays, right? For the nonprofit sector and this year, in particular, the year-end season is more important…

Online Giving Playbook from Virtuous
Online Giving Playbook

The Quick Start Guide to Raising More Money Online Online giving is a critical part of your entire fundraising system. We know more donors giving more of their gifts online. But more importantly, nonprofits are using online giving behavior to create more personalized donor experiences. To help you get the most out of your online…

Sign up for The Responsive Weekly
Subscribe to The Responsive Weekly

Join the Most Important Conversations for Responsive Nonprofit Leaders The Responsive Weekly is not a skim-and-delete newsletter. It’s a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts and more to deliver directly to your inbox. Then, we spend 30…

Maintain donor trust with these strategies.
[Podcast] 3 Ways to Build Donor Trust at Your Nonprofit with Andrew Olsen

Andrew Olsen joined us to talk about the decreasing trust that Americans have in NGOs to “do what is right”, what nonprofits should do to proactive build donor trust, and his suggestions on how a nonprofit’s posture toward donors directly impacts their ability to deliver on the mission. Andrew is a #1 Best Selling author,…

Use corporate matching with Double the Donation to grow giving.
Leading Nonprofits Use Corporate Matching to Increase Revenue

This post was provided by Julia Beltran from our partner, Double the Donation.  Over 18 million people in the U.S. qualify for matching gift programs, yet most of these individuals don’t know anything about their organization’s matching gift program. This causes a shocking result – an estimated $4 to $7 billion in matching gifts to…

What Now? How To Build A Fundraising System Designed For Today’s Donor

During this executive conversation with Ray Gary, Founder and CEO at iDonate, and Gabe Cooper, Founder and CEO at Virtuous, you’ll hear first-hand how ministries are shifting strategies and systems to better serve today’s donor and grow giving. Conversation date: September 22, 2020 10:00 am PST / 12:00 pm CST Conversation overview: The circumstances of…

Online auction donor stewardship.
After Close-Out: 5 Steps for After Your Online Auction Ends

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. As nonprofits move more and more of their fundraising and outreach operations online as a result of the COVID-19 pandemic, finding new ways to engage…

Responsive fundraising strategies to convert customers to donors.
The Responsive Fundraising Toolkit

Transform Your Fundraising Success Donor-centric nonprofit teams know giving is deeply personal, and use responsive fundraising strategies to deliver personalized donor experiences and treat all their donors like major donors. The Responsive Fundraising Toolkit will equip your team with the strategies, action plan, and examples you need to do the same. In The Responsive Fundraising…

Donor data security best practices from Virtuous.
How Virtuous Provides Donor Data Security Best Practices to Customers

Right now, one conversation dominates the nonprofit space: donor data security. Modern nonprofit operations rely almost entirely on donor data, which is collected, stored and mined on a mix of software solutions. If one of those platforms compromises data security, the entire organization is at risk. It makes sense that nonprofit leaders are focused heavily…

The Responsive Weekly Discussion Confirmation
The Responsive Weekly Discussion

Join us Thursday at 10:00 am PST / 1:00 pm EST to discuss The Responsive Weekly with Virtuous team members, special guests and other nonprofit leaders. Get direct access to new ideas, in-depth discussions and helpful success strategies your organization can implement right away. In each live discussion, you’ll: Hear from relevant thought leaders and…