The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


The Importance of Engagement for Matching Gift Fundraising

This guest post was provided by Double the Donation.  As a nonprofit fundraiser, you surely know that donor engagement is critical for every aspect of fundraising⁠—including cultivation, solicitation, stewardship, retention, and more. It’s no different when it comes to matching gift fundraising! If you’re looking to improve your organization’s overall fundraising strategies, a focus on…

Dear Fundraiser: You’ve Done So Much

Dear Fundraiser, Take a moment to pause and recognize how far you have come. In the last year, you displayed a superhuman ability to navigate a global pandemic, provided empathy and care to your donors and supporters, and stewarded unwavering commitment to your mission that changed lives and fueled collective hope.  You did that.  And…

Donor Retention Playbook

Responsive Tactics To Retain Today’s Donor As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require nonprofits to build deeper connection by fostering relationships that are transformational, not just transactional.  In the pages of this…

12 Nonprofit Leaders Share Insights To Level-Up How You Engage And Retain Donors

Push Your Mission Forward Virtuous gathered in-the-trench nonprofit leaders and go-forward-minded industry insiders to share how nonprofits thrived in 2020 and how they can plan to fuel growth in 2021.  Leaders shared hopeful statistics, transformative strategic insights, and creative learnings to help the sector refocus and push their missions forward.  This is what they said. …

Looking Back on a Year Like No Other: A Letter from Gail Perry

Dear fundraising leader – The last 12 months have offered fundraisers and their teams challenge upon challenge. As a nonprofit leader, you have faced huge issues. It’s hard to imagine, but you may have even been forced to overhaul your entire fundraising program. Reimagining everything you and your team do is not for the fainthearted….

Responsive Moves Management: Create the Major Donor Experience

Responsive fundraising allows you to create “major donor” experiences for all your donors, regardless of giving level. But how does responsive fundraising work with major donors? How do you pursue major gifts fundraising with a responsive approach? Moves management. Moves management is already responsive at its heart. It’s all about building personalized relationships with major…

[Podcast] Matt Barnes On Nonprofit Storytelling

Matt Barnes of Rogue Creative Development joins The Responsive Fundraising Podcast to encourage nonprofits to focus on their stories, take a relational approach, and create brands that authentically express who they are. Rogue Creative Development is a creative agency and production company out of Orange County, CA that loves to tell stories worth telling. Most recently,…

[Podcast] Brian Numainville on Organizational Insights for 2021

Brian Numainville, consultant, speaker, and author joins the Responsive Fundraising podcast to discuss his observations from 2020, where nonprofits might be missing opportunities, and his future outlook. Nonprofit Surveys: Your Nonprofit Needs to Ask Questions An accomplished consultant and the president of NUMINSIGHTS LLC, as well as a principal with Retail Feedback Group, Brian partners…

Nonprofit Fundraising Plan: How To Design A Strategic Plan To Grow Giving

A nonprofit fundraising plan is your guide to raising the money you need for your mission. It’s how you bring the numbers from your annual budget into the real world and go from listing goals to describing how you’ll achieve them. Planning how you’ll raise money is essential. A fundraising plan that describes what you’re…

How to Close the Gap on Donor Retention

In the midst of the global pandemic and social and economic crises in 2020, what unfolded was an unprecedented level of generosity. Donors showed up to support and protect the causes and movements close to their hearts that were in need of funding throughout such uncertain times. Last week, nonprofit leaders gathered together to discuss…