The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Chris Hammond and Jen Linck on Nonprofit Marketing Plans

Chris Hammond and Jen Linck of CGC joined The Responsive Fundraising Podcast to get deep into the practical details, steps, and strategies of crafting an effective nonprofit marketing plan. Chris Hammond founded CGC in order to simplify the giving process between nonprofits and corporations. He developed this unique concept as a result of his experience…

Optimizing Your Nonprofit Website
Optimizing Your Nonprofit’s Website: Best Practices for 2021

According to 2019 trends, the average person in the US spends 6.5 hours a day on the internet. That adds up to nearly 100 days on the internet per year, per person. The internet has taken over as the main medium of where people get their news, talk to friends, do research, shop, and more….

JB Stark on Resiliency and Growth at The Trevor Project

JB Stark (they/them) joins The Responsive Fundraising Podcast to talk about leading their team to resiliency and growth during COVID-19 and beyond. JB  is the Director of Individual Giving at The Trevor Project and is honored to work with Trevor’s family of donors who support the organization’s operations and growth. Prior to this, JB worked…

[Podcast] Stacy LeBaron on Podcasting and Pivoting

Stacy LeBaron joins The Responsive Fundraising Podcast to talk about delivering animal welfare services during times of crisis and the power of pivoting. Stacy has been involved in animal welfare for over 20 years. She is the host and founder of Community Cats Podcast, a 5 day a week podcast show where she interviews nationally…

Gail Perry Group
Virtuous and Gail Perry Group Partner To Bring Fundraising Expertise to Nonprofits

The partnership brings together deep expertise in technology, research and planning to support effective fundraising strategies PHOENIX (Mar. 11, 2021) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, and Gail Perry Group, one of the most well-respected fundraising consultancy names in the industry, have formed an alliance to help nonprofit organizations advance their…

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Responsive Moves Management: Create the Major Donor Experience

Responsive fundraising allows you to create “major donor” experiences for all your donors, regardless of giving level. But how does responsive fundraising work with major donors? How do you pursue major gifts fundraising with a responsive approach? Moves management. Moves management is already responsive at its heart. It’s all about building personalized relationships with major…

[Podcast] Matt Barnes On Nonprofit Storytelling

Matt Barnes of Rogue Creative Development joins The Responsive Fundraising Podcast to encourage nonprofits to focus on their stories, take a relational approach, and create brands that authentically express who they are. Rogue Creative Development is a creative agency and production company out of Orange County, CA that loves to tell stories worth telling. Most recently,…

[Podcast] Brian Numainville on Organizational Insights for 2021

Brian Numainville, consultant, speaker, and author joins the Responsive Fundraising podcast to discuss his observations from 2020, where nonprofits might be missing opportunities, and his future outlook. Nonprofit Surveys: Your Nonprofit Needs to Ask Questions An accomplished consultant and the president of NUMINSIGHTS LLC, as well as a principal with Retail Feedback Group, Brian partners…

A cardboard box on a table. Sometimes replacing your nonprofit CRM feels like moving to a new house.
Is It Time to Replace Your Nonprofit CRM?

“I hate moving so much, I am never doing it again!” That is what my mother said in 1989, when she moved into the house she still lives in today. She put down her last box and decided she was there to stay. (I think it was moving the piano that really sealed the deal.)…