The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Outlook for Year-End Fundraising: A Letter from Gail Perry

Dear fundraising leader – The giving season is upon us! There are lots of reasons to be optimistic for this year-end. So don’t hold back – because the giving environment is extremely positive right now. Here are giving trends that will help your organization ride to a higher year-end goal. The US Stock Market Keeps…

Designed for Generosity, Built for Success

Nonprofits are at the forefront of making much-needed change in the world. But how do nonprofits unleash the power of generosity? How can they bridge the gap and connect with supporters to build lasting relationships? How does Virtuous enable your nonprofit to be responsive? That’s the question Virtuous CEO Gabe Cooper and VP of Customer…

Virtuous: Building Better

The world you fundraise in has changed. The ways people communicate and connect have shifted, and expectations have evolved. Other sectors, from fitness and finance to education and entertainment, have adapted by becoming more personalized and delivering responsive experiences. However,  nonprofits face unique challenges as they attempt to grow funding and expand impact in light…

The Importance of Engagement for Matching Gift Fundraising

This guest post was provided by Double the Donation.  As a nonprofit fundraiser, you surely know that donor engagement is critical for every aspect of fundraising⁠—including cultivation, solicitation, stewardship, retention, and more. It’s no different when it comes to matching gift fundraising! If you’re looking to improve your organization’s overall fundraising strategies, a focus on…

A screenshot of a virtual event with Fondi
How to Increase Your Donor Retention Rates with Virtual Events

The State of Donor Retention in 2021 It’s no secret that the landscape of online fundraising has shifted dramatically post-pandemic, yet one challenge remains the same—donor retention. While online fundraising as a whole grew by 10% in 2020—donor retention rates saw one of the largest declines in recent years, dropping to a record-low of 43%….

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Dear Fundraiser: You’ve Done So Much

Dear Fundraiser, Take a moment to pause and recognize how far you have come. In the last year, you displayed a superhuman ability to navigate a global pandemic, provided empathy and care to your donors and supporters, and stewarded unwavering commitment to your mission that changed lives and fueled collective hope.  You did that.  And…

Donor Retention Playbook

Responsive Tactics To Retain Today’s Donor As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require nonprofits to build deeper connection by fostering relationships that are transformational, not just transactional.  In the pages of this…

The Responsive Weekly Recap Mallory Erickson
The Responsive Weekly Recap: Game-Changing Habit Hacks for Fundraisers

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…

The Responsive Weekly Recap: Retaining 2020 Donors

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…