The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


The Importance of Engagement for Matching Gift Fundraising

This guest post was provided by Double the Donation.  As a nonprofit fundraiser, you surely know that donor engagement is critical for every aspect of fundraising⁠—including cultivation, solicitation, stewardship, retention, and more. It’s no different when it comes to matching gift fundraising! If you’re looking to improve your organization’s overall fundraising strategies, a focus on…

A screenshot of a virtual event with Fondi
How to Increase Your Donor Retention Rates with Virtual Events

The State of Donor Retention in 2021 It’s no secret that the landscape of online fundraising has shifted dramatically post-pandemic, yet one challenge remains the same—donor retention. While online fundraising as a whole grew by 10% in 2020—donor retention rates saw one of the largest declines in recent years, dropping to a record-low of 43%….

Dear Fundraiser: You’ve Done So Much

Dear Fundraiser, Take a moment to pause and recognize how far you have come. In the last year, you displayed a superhuman ability to navigate a global pandemic, provided empathy and care to your donors and supporters, and stewarded unwavering commitment to your mission that changed lives and fueled collective hope.  You did that.  And…

Donor Retention Playbook

Responsive Tactics To Retain Today’s Donor As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require nonprofits to build deeper connection by fostering relationships that are transformational, not just transactional.  In the pages of this…

The Responsive Weekly Recap Mallory Erickson
The Responsive Weekly Recap: Game-Changing Habit Hacks for Fundraisers

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…

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The Responsive Weekly Recap: Retaining 2020 Donors

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…

Turn Volunteers Into Donors: 4 Strategies to Encourage Gifts

This guest post was provided by InitLive. Your committed team of volunteers are some of your organization’s greatest advocates and supporters. While they donate their time and skills to your cause, they can also make generous monetary donations as well. It’s no surprise that volunteers can be turned into donors for your cause. However, it…

The Responsive Weekly May 6 2021
The Responsive Weekly Recap: Donation Pages with Stephen Boudreau

The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide…

The Top 12 Fundraising Quotes of the Responsive Nonprofit Summit

When you put more than 40 nonprofit and thought leaders in a (virtual) room, chances are, they’re going to say some memorable and game-changing things. That was definitely the case at Virtuous’ April 2021 Responsive Nonprofit Summit. The Top 12 Fundraising Quotes of the Summit   12. Taylor Shanklin on Minimizing to Maximize Taylor Shanklin,…