The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Nonprofit Marketing: Bridging the Gap Between Givers and Good

There’s a lot of good to be done in the world. Whether you’re leading conservation efforts, running humanitarian services, or pursuing any one of the thousands of worthy nonprofit missions—the problem isn’t that “there’s not enough good to do.” No, it’s more likely that your problems are about “not enough” money, resources, and supporters. At…

Preparing for Ethical Storytelling

What kinds of stories do you tell? Storytelling is an important part of fundraising and an essential component of the “Connect” part of the Responsive Framework. Through stories, supporters come to understand your cause, the people you serve, and the work you do. But how do you make sure that while you’re touching hearts and…

Virtuous Expands How They Help Nonprofits Grow By Launching Events

  Phoenix, Arizona (June 14, 2022) – Virtuous, the world’s fastest-growing nonprofit CRM and responsive fundraising platform, today introduced Events, an event registration and ticketing platform designed for nonprofits to more efficiently create and manage virtual, hybrid, or in-person events of all sizes for a better supporter experience. Events will give organizations freedom and flexibility…

Leading Your Nonprofit Through Uncertainty

How do you lead your nonprofit in uncertain times? It’s a challenging time for nonprofit leaders. It can be tough to figure out the best ways to pursue your mission and grow your organization in the face of economic uncertainty and an ever-changing pandemic. How should you be thinking about leadership? What are the best…

It’s More Than A Technology Decision

How do you navigate selecting a future CRM? Your donors are living in an ever-changing world, and so is your nonprofit. Organizations must adapt and innovate into the future to grow giving. These conversations often revolve exclusively around technology needs. What can a system do? How does a platform work? What kind of technology do…

Sign-up to get all the best and latest resources delivered right to your inbox.


Attracting Corporate Partners for Your Nonprofit

How do you attract corporate partners for your nonprofit? Corporate partnerships can seem mysterious. How do you attract companies that want to be involved with your nonprofit? What options do you have besides traditional sponsorship? This week on The Responsive Weekly, Chris Barlow of Beeline Marketing joined us to talk about a strategy for building…

Top Tips for Galas in 2022

Are you planning a fundraising gala? Fundraising galas are a classic event that are part of the fundraising calendar for many nonprofits. But how should we approach them in 2022? With ever-changing pandemic precautions, changing donor expectations, and new trends in events, what makes a good gala? Last week on The Responsive Weekly, Will McCrory…

Creating Your Nonprofit’s Case for Support

How do you write a Case for Support? The Case for Support is a document that tells your organization’s story, unifies your team, and explains why donors should give to your organization. This week on The Responsive Weekly, Diana Hoyt of Formula for Fundraising joined us to talk about creating your Case. The Quick Summary…

Automating Donor Cultivation

How can automation help you cultivate more donors? Automation can give you more time to spend building relationships and help you deliver the right messages to the right audiences at the right time. But how do you start using it? What kind of communication can you automate? How do you use it to create connection…