The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


A neon sign reading "Change." Nonprofit change comes from community.

Mobilize Movements for Lasting Change

Across the world, nonprofits are tackling major problems and working toward big visions. They’re on the frontlines of change that is urgently needed right now. The work they do every day is essential, and it doesn’t stop, even when things get tough. If, like many nonprofits, your organization has ambitious goals to make major changes…

nonprofit strategies
5 Nonprofit Strategies for an Uncertain Future

2020 was a challenging year for nonprofits, to say the least. Still, some organizations continue to thrive in the face of all the uncertainty. How are they doing it? What are they planning to do next? That’s what we asked five nonprofit leaders at the Responsive Nonprofit Summit. Working across cause sectors and leading a…

Monthly Giving Program: Transform Your Fundraising & Build Sustainable Funding

Whenever nonprofit professionals talk about fundraising and communications, it doesn’t take long for one organization to come up as a shining example. Since its founding, the clean water nonprofit has drawn attention and admiration for their innovative approach to fundraising. We were very pleased to welcome co-creator Vik Harrison to the Responsive Nonprofit Summit, where…

RaiseDonors joins Virtuous
Virtuous Acquires RaiseDonors To Expand Commitment To Help Nonprofits Grow Generosity

PHOENIX (Dec. 11, 2020) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, today announced it has acquired RaiseDonors, the rapid-growth online fundraising platform. With RaiseDonors, Virtuous will further enable nonprofits to deliver highly personalized and responsive giving experiences for their donors at scale and underscores the company’s deep-seated commitment to accelerate the nonprofit…

How Ministries & Faith-Driven Nonprofits Are Creating A Donor-Hero Culture

Virtuous brought together faith-driven nonprofit and ministry leaders across the U.S. for a virtual roundtable to talk about how to create a more generous, resilient, and hopeful future for the missions they serve in 2021. Each of these leaders agreed: responsive fundraising is unlocking generosity. Using automation, they are making every donor feel like the…

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How Rescue Missions Are Adapting To Sustain & Grow Mission-Critical Funding

Virtuous brought together rescue mission leaders across the U.S. (virtually, of course) to talk about how to create a more generous, resilient, and hopeful future to break the cycles of poverty in the communities they serve. These nonprofit leaders are adapting to reach donors in highly personalized ways at scale. 100% of all the attendees…

2021 fundraising strategies
2021 Fundraising Strategies: 6 Lessons Learned in 2020 & How to Pivot Going Forward

2020 has been a year of massive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19, everything has changed. Here’s what we can glean from the events of 2020 and how fundraisers should pivot to maximize…

Major Donor Development
Major Donor Development: The 3 Step Framework To Growing Your Results

Major donor development can be intimidating. For some fundraising professionals, the confidence they have writing grants, hosting events, or sending appeal letters suddenly evaporates when they’re confronted with the need to pursue major gifts. Their minds fill with visions of awkward asks and uncomfortable country club lunches, and they don’t know where to begin. Fortunately,…

direct mail fundraising
Direct Mail Fundraising: 3 Responsive Fundraising Strategies for Direct Mail

“Nobody wants direct mail fundraising letters!”  Have you heard that one? There’s a general perception that direct mail fundraising is out of date, or not necessary now that we have inexpensive, effective email. But as most fundraisers will tell you, direct mail still works. Data does not back up the assumption that “direct mail is…