The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


The Responsive Weekly Community-Led Donor Growth

Community-Led Donor Growth

Community is a powerful donor retention tool “I came for the event, but I stayed for the community.” Do you wish this is something your donors would say? (If it is something they already say, good work!) Passionate communities of supporters can be an asset to a nonprofit, especially with the current rates of donor…

Fundraising + Finance, Breaking Down Silos for Better Collaboration
Fundraising + Finance: Breaking Down Silos for Better Collaboration

How do fundraising and finance work together at your organization? Is your process streamlined and efficient? Can you collaborate easily? Or are your teams trapped in silos, working independently of each other, each with your own information? If your development and finance teams are spending a ton of time going back and forth trying to…

3 Tips for More Responsive Donor Relationships

There are so many reasons to build better relationships with your donors. Reasons like: Reversing the truly discouraging rates of donor retention we see across the sector Honoring generosity at every level Creating long-term impact for your cause and for your donors themselves It’s way more fun than sticking to one-off transactions But how do…

Mobilizing Volunteers
Overcoming Barriers to Volunteer Mobilization

Has volunteering bounced back to pre-pandemic levels at your organization? For many organizations, volunteers have been slow to come back. And let’s be honest, recruiting and retaining dedicated volunteers was often a challenge for nonprofits before the pandemic.  This week on The Responsive Weekly, Rob Peabody of Virtuous Volunteer (formerly VOMO) joined us to talk…

The 5 Attributes of Flourishing Nonprofits
The Five Attributes of Flourishing Nonprofits

Have you ever encountered a nonprofit organization that just wowed you? An organization that effectively pursued its mission and grew its fundraising, while rallying a community of passionate supporters? A modern nonprofit that experimented and innovated, and was clearly getting good results? The first thing I ask when I encounter a nonprofit like that is,…

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Ask Me Anything: Nonprofit Auctions
Getting Started with Nonprofit Auctions

How can you make your nonprofit auction a great experience for your donors? Nonprofit auctions are a fundraising classic. But what kind of auction should you host–virtual, in-person, or hybrid? How do you ensure your auction prizes will interest people? How can you use your auction to connect people with your cause? This week on…

What Stops Nonprofits from Mobilizing Donors and Volunteers at Scale (and What to Do About It)
What Stops Nonprofits from Mobilizing Donors and Volunteers at Scale (and What to Do About It)

Do you have enough money and people to power your mission? It takes resources to change the world, but many nonprofits struggle to attract and retain those resources, both dollars and volunteers. Why is this? It’s not because people aren’t generous. We see generosity in action all the time. During the early days of the…

Diving Deeper on A/B Testing

How can A/B testing help you listen to your donors? A/B testing is a tool to listen to your donors. When you split test to optimize your emails, landing pages, and other supporter communication, you learn more about what resonates with them, helping you to be even more responsive. This week on The Responsive Weekly,…

How A/B Testing Drives Nonprofit Email Engagement and Helps You Listen to Your Supporters
How A/B Testing Drives Nonprofit Email Engagement and Helps You Listen to Your Supporters

A successful nonprofit email has many parts. It has a subject line that draws attention, a message that sparks passion, a layout that’s easy to navigate, and a suggestion/call to action that inspires. At each of these points, you make choices: What subject line will you use? What message will you share? What suggestion will…