The Learning Lab

Articles, guides, and videos on nonprofit fundraising, marketing, and leadership to help you grow.


Top Tips for Galas in 2022

Are you planning a fundraising gala? Fundraising galas are a classic event that are part of the fundraising calendar for many nonprofits. But how should we approach them in 2022? With ever-changing pandemic precautions, changing donor expectations, and new trends in events, what makes a good gala? Last week on The Responsive Weekly, Will McCrory…

Creating Your Nonprofit’s Case for Support

How do you write a Case for Support? The Case for Support is a document that tells your organization’s story, unifies your team, and explains why donors should give to your organization. This week on The Responsive Weekly, Diana Hoyt of Formula for Fundraising joined us to talk about creating your Case. The Quick Summary…

Automating Donor Cultivation

How can automation help you cultivate more donors? Automation can give you more time to spend building relationships and help you deliver the right messages to the right audiences at the right time. But how do you start using it? What kind of communication can you automate? How do you use it to create connection…

Top Takeaways from the Responsive Nonprofit Summit

What did we learn at the 2022 Responsive Nonprofit Summit? The Responsive Nonprofit Summit was a great two days of learning. This week on The Responsive Weekly, Stephen Boudreu, Bryan Funk, and attendee Natalie Monroe joined me to talk about their top learnings. Our Top Responsive Nonprofit Summit Takeaways: The Quick Summary Watch the Full…

Nonprofit Social Media Tips with Dana Snyder

What should you be doing on social? Social media and digital strategy hold the potential for growth, community, and revenue for nonprofits…but what should you be doing, exactly? How do you get the results you want with the time you have? Where should you put your resources and attention? This week on The Responsive Weekly,…

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How to Get the Most Out of the Responsive Nonprofit Summit 2022
3 Ways To Get More Out Of Virtual Conferences

How do you get the most out of a virtual conference? Hybrid and virtual events seem to be here to stay, creating even more opportunities for nonprofit professionals to learn and grow. No need to book hotel rooms or figure out flights, these days, world-class leaders are broadcasting straight to your office. How can you…

3 Ways To Start Optimizing Your Donation Page

What Stops Donors from Completing Their Gifts Online? Did you know that 79% of people who visit an online donation page navigate away without giving? What can we do to increase conversions? Can we design our pages to encourage people to stay and complete their gifts? This week on The Responsive Weekly, we were joined by Stephen…

The Donor Journey Guidebook

Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous. These fillable templates will help you approach your communication planning in an organized and deliberate way, so that you can take each donor on a relevant and responsive journey. Responsive donor journeys help you bring donors from awareness to…

How A Donor Journey Map Improves Responsive Fundraising

All of your donors are on a journey with your organization. Whether they’re loyal givers to your year-end fundraising campaign, first-time givers who are just getting to know you, or even people who haven’t made a gift yet, they are having an experience with you. You need a plan for how you’ll build deeper connections…