Sync gift and donor data to save time for your team and provide a frictionless experience for your donors.
Coordinated efforts ensure success in revenue and donor experiences.
Operation Mobilization (OM) is a Christian Missions organization, formed 60 years ago, with a mission to reach 3 billion individuals with the Gospel. OM focuses every project, ministry and endeavor on creating vibrant communities of Jesus followers and helping them flourish amongst the unreached.
Today, OM supports over 5,000 workers, representing more than 100 nationalities across traditional missions, Mercy Ships, marketplace and cross-cultural initiatives.
The RaiseDonors team worked closely with OM to dramatically reduce the time required to launch giving pages for new missionaries. The result was time saved and reduced overhead for OM. Most importantly, the optimized pages converted at a higher rate, and increased revenue, for missionaries.
Fund & project syncing across platforms helps OM tie online gifts to funding projects. OM can have all projects tied to a single page, taking the pain out of web management and gift attribution.
“The teams at RaiseDonors and Virtuous truly understand nonprofits and the importance of our mission.”
Todd Shinabarger, CIO
OM needed to manage their major donor pipeline with ease in order to accurately predict revenue throughout the year. Complex reporting that included various data types required more sophisticated Business Intelligence tools. The custom BI reporting from Virtuous provided OM with clear, metrics-driven forecasting directly within the CRM platform. The result was better revenue forecasting and more funds directed towards the frontlines of the work.
“Thanks for your outstanding customer service. In 30 years of fundraising leadership I have never seen this level of service from a CRM provider.”
–John Cerniglia, CDO
Unlike other options that had to be retrofitted for nonprofits, the Virtuous + RaiseDonors platforms provided OM with the flexibility and cost savings of enterprise, cloud-based products without the clunky user experience. OM was able to see the value from the platform right away thanks to the purpose-built software built for relational fundraising.
More importantly, the fundraiser-first customer success teams at RaiseDonors and Virtuous were able to spend the necessary time with OM team members to provide insights from a deep knowledge of other nonprofit customers.
Before Virtuous and RaiseDonors, OM wasted countless hours manually updating data inside separate spreadsheets. The full integration of email, giving and CRM saved hours by simplifying data management. The Virtuous Automation platform executed meaningful follow up and data updates automatically so that important engagement opportunities were never missed.
One of the biggest challenges OM experienced was the limited usability available on their legacy CRM. Only a few users were able to navigate the system and key users across the organization were prohibited from quickly accessing the data necessary to do their work. The Virtuous and RaiseDonors platforms made it easy to provide agency to all OM team members. With a robust permissions system and flexible user licensing agreements, OM didn’t have to pay extra to add additional users to their software.
OM needed a tool that everyone on the fundraising team felt comfortable using. More importantly, they needed to translate real-time insights into strategic fundraising opportunities. For the first time, major donor reps enjoyed using their software tools after adopting Virtuous and RaiseDonors. OM was able to drive more productive fundraising activity across the organization. The integrated platforms allowed all key stakeholders to see a single view of forecasting, gift asks, KPI reports, email activity, online giving and more.
“The shared user experience across all of our data sets makes the platform easier to support the team. And the seamless email integration provides a single platform for fundraising.”