Zoweh is a faith-based nonprofit that serves men, women, and marriages. It offers tools, resources, and programs to “help people find more life, more love, and more freedom by exploring and experiencing intimacy, connectedness, and oneness with God.”
Automation Saves Time, Builds Relationships
With Virtuous’ robust automation tools, Christopher and his team can connect with donors in new ways, without spending more time on tedious administrative tasks.
“The automation workflows in Virtuous Marketing have been spectacular. We didn’t have anything like that before we moved into Virtuous,” says Christopher. “It’s helped us get all of our systems and processes to the point where they’re working for us and not against us. That has saved us so much time.”
“The ability to create workflows easily has been very powerful,” he says. “We do a workflow for every event that we have.” Using the convenient Best Practices Templates in Virtuous, the team started with a Happy Birthday email automation, then a Wedding Anniversary email automation, before adding a New Donor Welcome Workflow.
The team at Zoweh also makes use of Virtuous’ Custom Collections feature to track and follow-up with supporters who use their online store. “Anybody who purchases a resource paid or free from our online store goes into the Purchases Custom Collection,” Christopher explains. “Say somebody bought a book. We have a workflow that sends them a thank you email and a coupon code for purchasing another product from our store. That’s something that we could never do in Civi. That’s pretty easy to do in Virtuous now.”
These workflows and consistent communication have translated to giving and stronger supporter relationships. “We have 5-10% more recurring givers since switching to Virtuous,” says Christopher.
Visibility, Flexibility, Reliability
Now, the team at Zoweh can easily access the data they need to connect with donors. “The flexibility of Virtuous’ query tool has probably been the number one game changer for us because in our old system, we weren’t able to dig down deep enough to get the data that we needed,” says Christopher.
Virtuous is committed to finding the best solutions for each customer. When choosing an online fundraising platform, the team at Zoweh chose Virtuous’ RaiseDonors. This allows them to give their donors greater autonomy, while relieving even more administrative burden from the team. “We love RaiseDonors,” says Christopher. “The donation forms are very clean, simple, and well laid out. Just having a system where donors can log into their account and edit their recurring gifts themselves has been really beneficial so far.”
For Christopher, one of the key benefits of using Virtuous is knowing that it is reliable. “You can’t put a price on the stability of your systems,” he says. “That’s worth gold because if you’re in the middle of the end of year fundraising campaign and something breaks and there’s no one around to fix it, then you’re kind of stuck. We’ve had that happen before on our previous system, and it cost us.”