How Saving Moses Gains Insight and Scales Operations with Virtuous and MSN.

See how Saving Moses uses Virtuous and Marketing Support Network to gain insights into donor data and scale their operations.

Case Study

About Saving Moses

Saving Moses is a global humanitarian organization saving babies (age 0 – 5 years) every day by meeting their most intense and urgent survival needs where help is least available. What started in 2009 as a mission to save abandoned babies in Ethiopia has evolved into a global mission serving the nations of the Middle East, Southeast Asia, and Africia. As well as establishing NightCare – an organization that provides a safe place for the children of sex workers to eat, sleep and be cared for while their mothers work.

The Challenge

Saving Moses’ fundraising program is heavily focused on new donors calling in response to program needs and on-going donor support. To achieve their lofty fundraising goals, Saving Moses was looking to employ a sophisticated donor segmentation and communication strategy to effectively target communication to its donor-base for continued retention.

With Saving Moses ready to take their communication strategy to the next level, they needed more control over their database and donor information so that messaging could be better targeted. That meant changing CRM systems with the additional challenge of searching for a new call center to serve their fundraising needs.

Saving Moses turned to Marketing Support Network (MSN) and Virtuous for a full-scale solution that would enable them to have ownership of their database as well as a more targeted, segmented marketing strategy to increase supporter generosity.

To ensure that the call center and CRM would successfully launch simultaneously took coordination and communication between MSN and Virtuous. It was a priority that Saving Moses have an easy transition and ensure they had the cleanest data possible. As an added complication, the call center also had to be ready once Virtuous launched so that no donor data was placed into the old system by their former vendor.

How Virtuous Helped

Clearer Insights, Greater Impact

Through a collaborative effort, MSN and Virtuous spent meaningful time helping the Saving Moses team train and understand the new system. MSN helped Saving Moses understand and implement new scripting and system set-up for the call center so once the CRM was ready, all major components could transition and launch the same day.

Since July 2021, MSN have taken over 2,000 calls with 51% of callers making a donation, 20% of calls updating donations, addresses, or answering questions, and 9% with prayer requests.

“This year, we went through a major operations shift which involved converting to Virtuous. With this we also had to change our call center and decided to go with Marketing Support Network”, says Heidi Cortez, Director of Operations.

“MSN made our lives easy during a difficult time of conversion. They required very little to learn our systems, brand, and processes. They walked through the implementation process with Virtuous with us so everyone was on the same page and have since helped to handle our callers in an organized and efficient manner using the Virtuous system and represent us well. We would recommend both companies to anyone looking for a change.”

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