I set up Virtuous with our data, and the first time I pulled it up in a meeting, there was cheering around the table.

Case Study: Logos Academy

Logos Academy is an urban Christian school in York, PA dedicated to cultivating educational excellence, opportunity, and hope in the community. In a world where there are massive disparities in educational opportunities across socioeconomic lines, Logos is committed to delivering the highest quality of education to low-income populations at a fraction of the cost of typical schools. The school is 20 years old and works with 290 students from its local community.

For Logos to be successful they need to connect with local donors and champions who are committed to the York community over the long haul. The school pours most of it’s money into education so it’s critical that it uses it’s limited fundraising budget to effectively attract and KEEP donors for multiple years.

Currently Logos depends on individuals, businesses, foundations and a tax credit program to provide the funding it needs for student scholarships.


Limited Access to Legacy Donor System

The previous CRM at Logos allowed for very limited staff access. Only one or two users could use the system – and the system could only be used while staff were in the office. In addition, the training time to get up and running prevented Logos from building a sustainable technology strategy across the entire team.

Not Mobile

The current Logos system had no availability on mobile devices – much less mobile features designed for fundraising on the go. The Logos team spends time in their local community talking to donors and prospects yet they lacked access to key donor data when they needed it most.

Not Intuitive or User Friendly

The previous legacy system convoluted and hard to use without extensive training. As a result there was a massive risk at Logo of losing donor information when a key staff member left the organization.

With our old donor system, you had to learn it’s ‘language', so we only used 5% of the capabilities. We had a lot of wasted space and unused features in the system.

Lack of Personal Customer Support

The Logos team lacked the access to the customer success staff needed to make their legacy CRM successful. They didn’t have a consistent staff member at their existing provider who truly understand their needs. They were also being nickeled and dimed every time they asked for help or support from their existing provider.

The Virtuous Solution

A System for the Entire Logos Team

Virtuous provided a solution that was accessible to the entire team. Anytime; anywhere. The cloud-based platform and unlimited user accounts provided a solution that made key fundraising data available the the entire team.

I set up Virtuous with our data, and the first time I pulled it up in a meeting, there was cheering around the table.


iOS and Android Apps Built for Fundraisers

The Virtuous mobile apps are built to empower generosity on the go. The Logos development staff are now able to pull up key personal insights right before they meet with donors. And then they are able to quickly create notes and follow up tasks directly from the app. The apps have taken friction out of the Logos fundraising process and allowed for much more personal donor interactions.

The ability to pull Virtuous up anywhere and even on my phone was a serious upgrade.

Easy to Use and Learn

Our intuitive user interface has allowed Logos to take advantage of a wide variety of features that were far too cumbersome in the old system. The Virtuous UI is designed to be easy-to-use for even non-technical, non-fundraising staff

And the Virtuous reporting, query and dashboarding platform has given the Logos access to the right data at the right time with very little extra effort

It was important for the Logos team to be able to quickly configure Virtuous to meet their needs without calling about outside consultant. The simple custom field/tag features have allowed Logos to track and report on custom data points that accelerate their cause

Personal Customer Success is Standard

The Logos team was frustrated with their previous vendor because they were passed around the multiple reps who didn’t understand their needs. Virtuous assigned a dedicated customer success coach to the Logos team who not only understood Virtuous and fundraising – but also understood the unique set of Logos-specific requirements.

In advance of our relationship, the Logos team conducted a lot of industry research to determine which CRM would be best equipped to meet their current needs – and provide a modern platform that was able to help them scale into the future. After their research they found that Virtuous provided a perfect fit for growing generosity.

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