Marketing Manager – ABM

Position Summary

Virtuous is looking for a purposeful marketer with proven experience deploying integrated campaigns to drive customer demand and first-hand knowledge of nonprofit fundraising and the unique needs of the sector.

The ideal candidate is collaborative, data-driven, and has a bias toward action. They enjoy having a broad set of marketing responsibilities and thrive in a fast-paced environment where they’ll have an immediate impact on customer growth.

You’ll report directly to the CMO, and play a vital role in creating, implementing and executing multi-channel marketing campaigns for specific nonprofit verticals that drive customer demand and revenue.

You’ll Be Responsible For:

Campaign Development — 70%

• Reverse engineer quarterly pipeline goals into a robust integrated marketing plan for owned verticals with a mix of programs and channels initiatives.
• Plan and execute integrated marketing campaigns that build pipeline and further cultivate existing prospects; this includes strategy, content development, campaign objectives, and measurement.
• Coordinate with revenue pods to run account-based campaigns (ABM) to drive engagement at target accounts and generate pipeline.
• Develop campaign assets (website, landing pages, emails content, and ads), working with individual contributors, agencies and contract partners as needed.
• Manage in-market opportunities that engage ideal segments and target accounts from pre- through post follow-up and measurement. These could include events, sponsorships, and other strategic campaigns and collaborations.

Content Development — 20%

• Gain a deep understanding of customers, products, and the buyer’s journey within owned verticals to inform campaigns and create solution-focused strategies.
• Deploy strategies for pipeline development and target account engagement. This could include webinars, SEM, re-marketing, social advertising, native advertising, automated outbounds, etc. to increase qualified opportunity creation.
• Develop (write, drive review process, publish) and promote marketing materials to drive engagement and customer demand.
• Increase close rates within owned verticals and improve the efficiency of the overall customer experience.

Analysis & Reporting — 10%

• Collaborate with revenue and marketing leaders to establish quarterly customer demand and pipeline targets.
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate future decision making and next steps.
• Present weekly, 
monthly and quarterly metrics on pipeline performance (campaign costs, performance, and ROI).

Things You’ll Need:

• 4+ years of successful marketing program creation, 
execution, measurement, analysis and reporting across channels.
• Demonstrable success running integrated marketing campaigns across channels and managing budgets and ROI reports.
• Proven success in B2B / SaaS or nonprofit marketing is a must, and enterprise marketing is a plus.
• Ability to relate well across all organizational stakeholders, particularly Sales.
• Experience working with agencies, contractors, and strategic partners to coordinate successful campaigns .
• Superior written and verbal communication skills.
• BA, BS or higher in marketing, communications, business or related field.

You’ll Be Successful If:

You get things done

At Virtuous, we’re doers. We don’t invest time on over-planning or creating decks. We just do. You follow through on every request, no matter how big or small. You keep your cool under pressure and know how to prioritize your responsibilities. And when you need help, you’re not afraid to ask.

You’re generous and a great communicator

You listen first and with intent to understand. You’re humble, operate with poise, dignity and reliability. You can articulate your vision clearly both verbally and in writing. You’re transparent and keep everyone in the know so the job gets done efficiently and effectively. You seek to find common ground and collective vision amongst various stakeholders.

You’re agile and a problem solver

You know how to articulate and roll out plans, recognizing there are many solutions to the same problem. You use every opportunity to learn, especially when things fail. You find new and effective ways to streamline and create processes to increase efficiency.

You’re organized

You live by to-dos and timelines. You can handle and prioritize multiple projects and threads at once. You can turn any meeting or email thread into actionable items. You’re known for moving things forward. 

You have a team ethos

You thrive in a creative, fast-paced startup environment with people who are passionate about their work. You’re excited to work cross-functionally with other teams and enjoy bringing people together to achieve a goal. People enjoy working with you because they know they can trust you.

Team Overview

The Virtuous marketing team is a growing group of nonprofit transplants, purposeful marketing pros, and community builders. We’re working side-by-side to create customer-centric campaigns, product-driven narratives and a powerful brand that inspires a focus on scaling customer growth and building brand trust through. Our mission is to power responsive nonprofits that are delivering delightful donor experiences — leading to greater generosity.