Virtuous brought together rescue mission leaders across the U.S. (virtually, of course) to talk about how to create a more generous, resilient, and hopeful future to break the cycles of poverty in the communities they serve.
These nonprofit leaders are adapting to reach donors in highly personalized ways at scale. 100% of all the attendees experienced revenue growth this past year at their organization. That’s the power of responsive fundraising.
Panelists and participants shared invaluable insights into how to use responsive fundraising in 2021 to create personalized donor experiences to generate mission-critical funding.
In our changing world, nonprofit technology solutions should be built to speak to the heart of every one of your donors. As we emerge from 2020 and map go-forward strategies for 2021 this is more important than ever.
Candace Gregory and the team at Open Door Mission use Virtuous to:
“Virtuous makes it very easy for us to communicate with all of the different segments within our donors and we can send a different message to each one. This was huge for us because we were strategic in what we were communicating. We are reaping the benefits of that – 91% of our major donors have been active with us in the last 30 days.”
Consistency lends to credibility. Be open and honest with your supports about the current challenges, needs, and victories. Empower them with information so they can be advocates in their circles of influence, too.
Closing the book on 2020 and turning the page to 2021 does not mean that the current environment and challenges our missions face will go away. It also means that the circumstances, stresses, and other challenges facing our supports won’t change either. Continue to empathize with your donors and supports into 2021.
That’s why we built Virtuous: to help nonprofits like yours create personalized donor experiences at scale.
Virtuous is your growth partner unifying your fundraising, marketing, and donor development — increasing productivity and deepening donor relationships to expand your mission. Get started today:
Traditional fundraising strategies no longer work. This blueprint explains why today's donor expects more, and how nonprofits are shifting to responsive fundraising.