Barrier #1: Prospective volunteers don’t know what you need or how to get involved. Highlight your volunteer opportunities on your website. Consider adding an online discovery process to the volunteer section, so prospective volunteers can begin to personalize their experience immediately.
Barrier #2: Getting from good intentions to action. Are you putting up hurdles to actually volunteering? Is the process to sign up inconvenient, complicated, or confusing? Every point of friction is an opportunity for dropoff, so look for ways to streamline the process. Technology can help a lot here.
Barrier #3: Impersonal, generalized asks. Giving is personal, whether it’s money or time. Just like donors, volunteers want to make a difference and connect in a meaningful way. Personalize their experience, look for ways to highlight their unique skills and talents, and communicate regularly to build the relationship.
Use technology to create better experiences for both volunteers and staff.
Responsive Fundraising: The Blueprint for Engaging Modern Donors
Traditional fundraising strategies no longer work. This blueprint explains why today's donor expects more, and how nonprofits are shifting to responsive fundraising.