Featured Stories

What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report

How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

Recent

Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.

June 9, 2026

Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.

TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy...

Building a Better Way to Fundraise With Derric Bakker

June 6, 2026

Building a Better Way to Fundraise

TL;DR The numbers on your dashboard might still look fine. But the work feels harder than it used to. Retention keeps sliding, more of your revenue rides on fewer donors,...

How To Adopt AI Without Destroying Your Culture With Tim Lockie

June 5, 2026

How To Adopt AI Without Destroying Your Culture

TL;DR Most nonprofit teams are running two conversations about AI at once.  Until leaders deal with the quiet conversation, the loud one goes nowhere. That’s the core of a recent...

5 Top Themes From the 2026 Rescue Mission Benchmark Report

June 5, 2026

5 Top Themes From the 2026 Rescue Mission Benchmark Report

TL;DR If you lead fundraising at a rescue mission, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with campaign deadlines, donor calls,...

How AI Enhances Donation Forms: The Last Mile of Generosity

June 2, 2026

How AI Enhances Donation Forms: The Last Mile of Generosity

TL;DR Talk to any veteran major gift officer long enough, and a version of this story will surface. He had been cultivating a prospect for six months. Coffee meetings, a...

Virtuous_2026-Inc_BestWorkplaces_blog

June 2, 2026

Virtuous Named to Inc.'s Best Workplaces for the Fourth Year in a Row

Virtuous, the category-leading responsive fundraising platform for nonprofits, has been named to Inc.’s 2026 Best Workplaces list. It’s the fourth consecutive year Virtuous has made the list, which recognizes the...

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer