Chris Hammond and Jen Linck of CGC joined The Responsive Fundraising Podcast to get deep into the practical details, steps, and strategies of crafting an effective nonprofit marketing plan.
Chris Hammond founded CGC in order to simplify the giving process between nonprofits and corporations. He developed this unique concept as a result of his experience in working in fundraising and nonprofit consulting management. By means of his pursuits as a nonprofit fundraising consultant, he recognized the need for an all-encompassing company that would utilize the “four pots of fundraising”: event management, grant writing, individual and corporate giving. Chris has 8+ years of event management and 6+ years of nonprofit fundraising consulting & leadership experience. He holds a BA in Political Science and an MA in Public Policy and Administration from California Lutheran University.
Jen Linck, CMO, came to CGC after twenty years of marketing experience in the entertainment industry, working in book publishing, television, and film. A driven marketing professional with a passion for innovation and a reputation as a highly analytical consumer engagement expert with proven project management skills, Jen is responsible for leading the marketing strategy for CGC and its nonprofit consulting clients. Jen holds a Bachelor’s degree in English from James Madison University and an Executive MBA from Pepperdine University where she graduated with honors and now serves as adjunct faculty teaching marketing at the business school.
Traditional fundraising strategies no longer work. This blueprint explains why today's donor expects more, and how nonprofits are shifting to responsive fundraising.