Virtuous Nonprofit Blog

[Podcast] Beth Guckenberger: Fundraising and the Art of Nonprofit Storytelling

Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in…

Read the Post

5 Steps to Personalize Your Donor Communication

Most of the nonprofits we work with understand the importance of personalizing their donor communications. Donors are people, and they want to be treated like people… not just names in a database. We all give to nonprofits for incredibly personal reasons. Often our favorite cause has impacted our lives, our family, or our community very…

Read the Post

Roadmap for nonprofits

I’ve said it before. I’ll say it again

I’m going to make a bold statement: knowing your supporters is the most important aspect of nonprofit communications and fundraising. I’m not trying to be hyperbolic… I truly believe this. It’s the foundation of everything you do. The who, what, when, where, and how all flow from this hallmark of public speaking “knowing your audience.”…

Read the Post

Faceless transactions in nonprofits

The Story of John “The Faceless Transaction” Doe

You remember John don’t you? He was the energetic young professional who proactively volunteered to be a team captain for your 5K walkathon fundraiser waaaaay back in 2010. He was passionate about your mission, held a burning desire to make a difference in the world and at the time you first met, had just landed…

Read the Post

Sign-up to get all the best and latest resources delivered right to your inbox.