Virtuous Nonprofit Blog

content marketing funnel for nonprofits

Content Marketing Tips for Nonprofits: Bottom of the Funnel

Did you know, according to eMarketer, that 60% of marketers produce at least one piece of content per day? For the average nonprofit marketer we’re lucky if we have a chance to produce one piece of content a month let alone per day! Content marketing today has become a huge priority, but for many it’s…

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How to accumulate donor love


Twitter has been abuzz with #DonorLove with nonprofits recently. #DonorLove is a movement of nonprofits recognizing their donors and thanking them for their support on social media channels. In short: it’s the latest fad in the age-old practice of making supporters feel connected to a causes they give and dedicate their time to. I’ve never…

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Measuring Lifetime Value in Your Non Profit CRM

Ariga Ibabu. There’s about a 0.1% chance that I spelled his name right. But I don’t think he’ll mind because I’ve never met him. And yet, he’s been an influential person in my life and career. Let me explain… Growing up, my family sponsored a child through a large, well known organization (it rhymes with…

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Don’t Wait To Care More About Donor Satisfaction

What would you do differently if you could do it over again? This is a pretty standard reflection question we often ask ourselves in life – what would my life be like if I went into musical theatre instead of baseball for example – but also in business. It’s one of four questions I often…

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