Virtuous Nonprofit Blog

Use these fundraising email templates to drive generosity.

5 Fundraising Email Templates for Your Next Generosity Requests

People ignore the ordinary. We’re wired to notice the anomalies and quickly process the familiar. It’s why you know something is “off” about your desk before you identify which object is out of place or missing. It’s also why your fundraising emails start to lose their impact after a while.  When your donors hear the…

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Lapsed donors can be re-engaged with the right strategies.

Are Lapsed Donors Trapped in Your Nonprofit CRM?

We know donor retention is an uphill battle nonprofits fight every day. Generosity is a deeply personal choice that can shift due to a myriad of reasons. Even with the most sophisticated team of experts, it’s common for nonprofits to see their lapsed donors list continue to grow. However, a common problem does not translate…

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Tools for nonprofits can increase generosity immediately.

[PODCAST] Francis Tao and Investing in the Right Tools for Nonprofits

On this episode of The Modern Nonprofit Fundraiser podcast, we feature Francis Tao, founder of SAWA. We were excited to talk to Francis about his passion for improving processes to make all nonprofits more efficient. He was able to identify a major pain point for nonprofits and develop a tool that helps in a specific…

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Donor segmentation will help improve your marketing efforts.

Donor Segmentation: Your Guide to Understanding and Executing A Great Strategy

The power of personalization for nonprofits cannot be overstated. Personalization provides donors with a unique experience of your nonprofit, based on their interests, behaviors and needs.  With the right strategies, personalization can help increase generosity in donors, both in single donations and in lifetime donations. It can also help improve donor relationships by making each…

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Donor retention improves when you close the loop.

Increase Donor Retention by Closing the Loop with Givers

Reaching your fundraising goals every year requires a delicate balance of effort from everyone on your team. Every day, you must decide how much effort should be put towards donor retention and how much attention should be paid to finding new donors. Each initiative comes with its unique set of problems and opportunities, but nonprofits…

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[Podcast] Justin Narducci: Simplifying Your Workflow to Focus On Accomplishments

The best part of hosting this podcast is that it’s one more way we can empower nonprofits to do more good. This episode is a prime example of the powerful ways we can all grow when we share knowledge about everything from nonprofit strategies to self-care techniques. Our guest, Justin Narducci, is the CEO of…

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Increase revenue with automation and Double the Donation.

Automation: The Key to Boosting Matching Gift Revenue

In the nonprofit world, every dollar counts. What if you could turn every dollar into two? With matching gifts, you can. Matching gifts are donations given by a company to the same nonprofit their employee donated to. Thousands of companies around the world happily match their employee’s donations. It shows support and helps make the world…

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Prioritizing relationships will show you how to increase donations.

One Simple Trick to Increase Donations and Improve Donor Retention

Nonprofits face a unique challenge: understanding exactly who their target audience is. In an industry like retail, for example, a main driver for a product purchase is a need. That for-profit company isn’t consumed by how to link their customer’s money to a cause. Things are much more complicated at a nonprofit. You have to…

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How do you communicate impact - Virtuous CRM

How Can Nonprofits Communicate Impact?

Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward the impact they believed in at the beginning. Research from The Bridgespan Group reinforces this idea. They found that the greatest need donors have from…

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Nonprofit brand advocacy: Turning Fans into Fundraisers

You often hear nonprofits talk about how to find better ways to grow their donor base. Unfortunately, nonprofits often miss one of the biggest opportunities to leverage, and it isn’t even within their organization: the fans. This begins by understanding that your nonprofit is a brand, and your fans are your advocates. Nonprofit brand advocacy…

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