Virtuous Nonprofit Blog

Charity auction gifts for end of year fundraising.

Holiday Charity Auctions: 6 Item Ideas to Excite Donors

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. It’s never too early to get excited for the year-end holidays, right? For the nonprofit sector and this year, in particular, the year-end season is more important…

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Maintain donor trust with these strategies.

[Podcast] 3 Ways to Build Donor Trust at Your Nonprofit with Andrew Olsen

Andrew Olsen joined us to talk about the decreasing trust that Americans have in NGOs to “do what is right”, what nonprofits should do to proactive build donor trust, and his suggestions on how a nonprofit’s posture toward donors directly impacts their ability to deliver on the mission. Andrew is a #1 Best Selling author,…

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Online auction donor stewardship.

After Close-Out: 5 Steps for After Your Online Auction Ends

This post was contributed by Kelly Velasquez-Hague who brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. As nonprofits move more and more of their fundraising and outreach operations online as a result of the COVID-19 pandemic, finding new ways to engage…

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Donor data security best practices from Virtuous.

How Virtuous Provides Donor Data Security Best Practices to Customers

Right now, one conversation dominates the nonprofit space: donor data security. Modern nonprofit operations rely almost entirely on donor data, which is collected, stored and mined on a mix of software solutions. If one of those platforms compromises data security, the entire organization is at risk. It makes sense that nonprofit leaders are focused heavily…

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Engage Donors Using Personalized Video Campaigns

This article was provided by Casey Hill, Head of Growth at Bonjoro. While 2020 has brought challenges for many charities, some are thriving. Recently on an episode of the podcast Freedom Fundraising, Mary Valloni talked about charities she is working with where the donors are calling them! Their donor base is so engaged that the…

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Improve donor relations with our ultimate guide.

The Ultimate Donor Relations Strategy to Increase Member Retention

This post was contributed by our partners, Wild Apricot.  A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew?  A lot of organizations struggle with…

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Learn 6 donor retention strategies.

Better Donor Retention: 6 Strategies for Closing the Loop

We have to talk about donor retention. I know, I don’t want to either.  I can already feel you wincing, and I don’t blame you. If you’re a fundraising professional, donor retention might be a sore spot. You’ve heard more than one gloomy statistic, like the fact that last year the number of donors, retention…

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Use the donor journey to inform responsive fundraising.

How A Donor Journey Map Improves Responsive Fundraising

As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…

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Nonprofit content marketing relies on donor signals.

How to Create Nonprofit Content Marketing Strategies Using Donor Signals

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right.  Many nonprofits use content marketing simply to tell the same story….

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5 Essential Responsive Nonprofit Characteristics

5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of the future, for example, is something you’ll find in organizations and the individuals that make up the organization. While most nonprofit characteristics are general, there…

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