Virtuous Nonprofit Blog

Wealth data can improve lifetime value of donors

How wealth data appends can dramatically improve lifetime value

I’ve worked with dozens of nonprofits of all shapes and sizes in various capacities over my career. Everyone from small local nonprofits providing services addressing homelessness to private universities to global nonprofits that operate on every continent (ok…so not Antarctica); smaller organizations with $500k annual budgets to massive organizations flirting with $1 billion in annual…

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