Automating Donor Cultivation

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How can automation help you cultivate more donors?

Automation can give you more time to spend building relationships and help you deliver the right messages to the right audiences at the right time. But how do you start using it? What kind of communication can you automate? How do you use it to create connection and guide donors on their journeys? This week on The Responsive Weekly, Isabelle Brauer of Whole Whale joined us to talk about automated donor cultivation.

The Quick Summary

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Top Takeaways

  • It’s worth taking the time to learn how to use your automation tools before you dive into creating communications
  • Focus on your owned channels, like your website and email lists
  • Segmentation is the key to personalizing
  • Automation doesn’t just apply to email. SEO and website processes can be automated, too.

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