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What Stops Donors from Completing Their Gifts Online?

Did you know that 79% of people who visit an online donation page navigate away without giving?

What can we do to increase conversions? Can we design our pages to encourage people to stay and complete their gifts?

This week on The Responsive Weekly, we were joined by Stephen Boudreau, Virtuous’ VP of Brand & Community, and co-founder of RaiseDonors. Stephen offered live critiques of nonprofit donation pages and gave us tips about best practices, experiments, and thinking like a donor.

How to Optimize Your Online Giving Experience: The Quick Summary

Watch the Full Recording Here

Top Takeaways

• The online giving experience is about the mental and emotional journey your donors go on. More than technology, it’s about what’s going on in the donor’s mind.
• Reduce distractions. Simplify your donation page navigation so there are fewer ways for donors to get distracted. Don’t give them the option of doing something other than making a gift.
• Reduce friction. Streamline the giving experience to be simple and smooth. Make sure every step is clear, and that there is the fewest number of steps possible.
• Increase value. Remind donors on the donation page about the impact they’re making and what their gift will help accomplish.

More From This Session

If you want to learn more about online giving or just love watching Stephen critique donation pages, check out The Online Giving Breakdown.

Special thanks to everyone who sent in their page!

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The Responsive Weekly is a community of thinkers and doers who are focused on creating better donor experiences and more successful nonprofits. We meet every Thursday at 12 PM ET to discuss the latest topics and trends in fundraising and nonprofits. We hope you’ll join us!