Expect more from your nonprofit CRM

Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence.

Donor-centric nonprofit teams trust Virtuous

Virtuous is much more than CRM

The only responsive fundraising platform

The world you fundraise in has changed. Virtuous is your growth partner for the new normal ⏤ unifying your fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale.

Nonprofit CRM
Everything you’d expect from a robust CRM, plus data insights to help you build deeper donor relationships
Marketing
Email marketing, mail segmentation, campaign tools, and more, designed to increase engagement
Signals
Data-driven donor insights powered by wealth, social media, engagement, location, and other data to help you listen to constituents at scale
Automation
Marketing and process automation built for the needs of modern nonprofits
Giving
Beautiful donation and registration forms to help you make a positive impression on donors and open up lines of communication
See how Virtuous can help you grow

A responsive experience at every step

Innovation you’ve been waiting for

Dirty data, messy manual processes, and slow software dramatically decrease your ability to grow. Virtuous is purpose-built to offer fast data entry, data health tools, and process automation to help your team stay focused on what’s most important.

"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."
Jamie Trussell, Chief Development Officer,
 Adult & Teen Challenge

Dirty data, messy manual processes, and slow software dramatically decrease your ability to grow. Virtuous is purpose-built to offer fast data entry, data health tools, and process automation to help your team stay focused on what’s most important.

"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."
Jamie Trussell, Chief Development Officer,
 Adult & Teen Challenge

Visibility your team needs

Effective fundraising requires knowing the interests, motivation, and capacity of each donor. AI-powered reporting and signals improve collaboration and bubble up the actionable insights you need to deepen donor engagement and make decisions that increase impact now.

“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors and helps drive engagement and financial support so the Colson Center can have an even greater impact.”
Steve Verleye, Executive Director, Colson Center

Effective fundraising requires knowing the interests, motivation, and capacity of each donor. AI-powered reporting and signals improve collaboration and bubble up the actionable insights you need to deepen donor engagement and make decisions that increase impact now.

“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors and helps drive engagement and financial support so the Colson Center can have an even greater impact.”
Steve Verleye, Executive Director, Colson Center

A partner in your success

You don’t need another vendor, you need a growth partner. Virtuous begins with onboarding that centers on your team’s goals, and continues with comprehensive training and ongoing support so you can make the most of your technology investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer, Operation Mobilization

You don’t need another vendor, you need a growth partner. Virtuous begins with onboarding that centers on your team’s goals, and continues with comprehensive training and ongoing support so you can make the most of your technology investment.

“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer, Operation Mobilization

The Responsive Fundraising Toolkit

Donor-centric nonprofit teams know giving is deeply personal, and use responsive fundraising strategies to deliver personalized donor experiences and treat all their donors like major donors. The Responsive Fundraising Toolkit will equip your team with the strategies, action plan, and examples you need to do the same.

“[Donors] can log in, set up recurring payments, and see their giving statements and history at a moment’s notice. That saves our office incredible amounts of time and resources.”

Jamie Trussell
Chief Development Officer,
 Adult & Teen Challenge

On average, our customers experience:

10%
increase in average gift
12%
increase in donor retention
20%
decrease in administrative staff time

Built for best-of-breed integrations

Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.

“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews,
Digital Director, Zoweh

Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.

“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews,
Digital Director, Zoweh

Explore what’s possible

Connect with us to see how Virtuous can unify and empower your teams. We’ll start with a 30-minute discovery to discuss what’s most important to you, then follow up with an in-depth personalized demo.