The world's leading nonprofit teams trust Virtuous
Virtuous is much more than CRM
The first responsive fundraising platform
The world you fundraise in has changed. Virtuous is your growth partner for the new normal ⏤ unifying your fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale.
Nonprofit CRM
Everything you’d expect from a robust CRM, plus data insights to help you build deeper donor relationships
Marketing
Email marketing, mail segmentation, campaign tools, and more, designed to increase engagement
Signals
Data-driven donor insights powered by wealth, social media, engagement, location, and other data to help you listen to constituents at scale
Automation
Marketing and process automation built for the needs of modern nonprofits
Giving
Beautiful donation and registration forms to help you make a positive impression on donors and open up lines of communication
Events
Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters.
A responsive experience at every step
Innovation you’ve been waiting for
Dirty data, messy manual processes, and slow software dramatically decrease your ability to grow. Virtuous is purpose-built to offer fast data entry, data health tools, and process automation to help your team stay focused on what’s most important.
"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."
Jamie Trussell, Chief Development Officer
Dirty data, messy manual processes, and slow software dramatically decrease your ability to grow. Virtuous is purpose-built to offer fast data entry, data health tools, and process automation to help your team stay focused on what’s most important.
"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."
Jamie Trussell, Chief Development Officer
Multi-channel, one conversation
Tell a single story to reach donors across all channels. Automate personalized direct mail, postcards, emails, and SMS based on donor behavior and preferences. Pull wealth data in real-time automatically, add donor tags, and segment your supporters ⏤ all without the admin work.
"After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us."
Beth Fisher, VP of Advancement & Communications
Tell a single story to reach donors across all channels. Automate personalized direct mail, postcards, emails, and SMS based on donor behavior and preferences. Pull wealth data in real-time automatically, add donor tags, and segment your supporters ⏤ all without the admin work.
"After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us."
Beth Fisher, VP of Advancement & Communications
Visibility your team needs
Effective fundraising requires knowing the interests, motivation, and capacity of each donor. AI-powered reporting and signals improve collaboration and bubble up the actionable insights you need to deepen donor engagement and make decisions that increase impact now.
“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors and helps drive engagement and financial support so the Colson Center can have an even greater impact.”
Steve Verleye, Executive Director
Effective fundraising requires knowing the interests, motivation, and capacity of each donor. AI-powered reporting and signals improve collaboration and bubble up the actionable insights you need to deepen donor engagement and make decisions that increase impact now.
“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors and helps drive engagement and financial support so the Colson Center can have an even greater impact.”
Steve Verleye, Executive Director
A partner in your success
You don’t need another vendor, you need a growth partner. Virtuous begins with onboarding that centers on your team’s goals, and continues with comprehensive training and ongoing support so you can make the most of your technology investment.
“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer
You don’t need another vendor, you need a growth partner. Virtuous begins with onboarding that centers on your team’s goals, and continues with comprehensive training and ongoing support so you can make the most of your technology investment.
“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a [nonprofit technology] partner.”
John Cerniglia, SVP & Chief Development Officer
“[Donors] can log in, set up recurring payments, and see their giving statements and history at a moment’s notice. That saves our office incredible amounts of time and resources.”
Jamie Trussell
Chief Development Officer | Adult & Teen Challenge
Chief Development Officer | Adult & Teen Challenge
On average, our customers experience:
10%
increase in average gift
12%
increase in donor retention
20%
decrease in administrative staff time
Built for best-of-breed integrations
Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.
“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews,
Digital Director, Zoweh
Digital Director, Zoweh
Collaboration between your systems is crucial to scale. Virtuous offers an open API and integrates with your other solutions to streamline workflows and eliminate “export and import” stress.
“The API integrations allow us to easily ‘marry’ [Virtuous] with other applications. #VirtuousForLife.”
Christopher Matthews,
Digital Director, Zoweh
Digital Director, Zoweh
